MarTech Today: LiveRamp adds third-party data to IdentityLink, an intro to streaming analytics & Vizio fined for no-consent tracking

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• LiveRamp adds third-party data to its cross-channel identity service
  Feb 6, 2017 by Barry Levine
  The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data owners.
• MarTech Landscape: What is influencer marketing?
  Feb 6, 2017 by Barry Levine
  Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow.
• An introduction to streaming analytics for marketing and customer engagement
  Feb 6, 2017 by Paul Stanton
  Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers.

From Marketing Land:

• TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits
• Feb 6, 2017 by Greg Sterling
  Viewing habits were meticulously logged, tied to demographics and sold to third parties for ad targeting and tracking.

From Around The Web:

• 5 steps to improve PageSpeed and boost page performance, Inside AdSense
• Getting Started With VR Interface Design, Smashing Magazine
• How IBM Is Embracing the Future Through Design, UXmatters
• Information Architecture: The Structure Behind Your User Interface, UXmatters
• Amazon Echo spot “primes” Super Bowl audience for drone delivery in the US, TechCrunch
• Instapage Launches Industry’s First and Only Landing Page Collaboration Solution, PR Newswire
• 2017 Predictions: Thanks to Tech, Earned Media Means Business, MarTech Advisor
• Ad Tech Firms Rocket Fuel, MediaMath Oppose Immigration Ban, AdAge
• How to transition from being a martech consultant to a full-timer, Chief Marketing Technologist
• The AI Wars in Local Have Already Begun, Street Fight
• Ad blocking goes mobile: 5 charts on the global state of ad blocking, Digiday
• EU data protection authorities confirm compliance of Google Cloud commitments for international data flows, The Google Blog
• What we know about Snap’s secretive research arm, VentureBeat
• The Arrival of Virtual Reality, Multichannel Marketer

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.