MarTech Today: Live data in digital billboards, executing martech enablement & the URL versions to add to Google Search Console
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital billboard ads for Virgin Train display live travel times in the UK Sep 25, 2017 by Barry Levine The campaign creators say this is the first time traffic and location […]
Barry Levine on September 26, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Digital billboard ads for Virgin Train display live travel times in the UK
Sep 25, 2017 by Barry Levine
The campaign creators say this is the first time traffic and location data have been shown together in an outdoor campaign. - Martech enablement series: Part 8 — Executing martech enablement
Sep 25, 2017 by Peter Ladka
In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity.
From Marketing Land:
- Facebook will measure how its ads compare against, complement TV campaigns
Sep 22, 2017 by Tim Peterson
Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
- SEO 101: Which URL versions to add to Google Search Console
Sep 22, 2017 by Fili Wiese
Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.
From Around The Web:
- Target Embedding Pinterest Camera Search Tool in Its App, Wall Street Journal
- DIY Ecommerce Website Development, MarTech Advisor
- Chatbots that mind their manners show better engagement, Mobile Marketer
- Facial recognition in advertising: time to panic?, Branded3
- How To Translate Your Website Content & 5 Useful Tools To Do The Job, Crazy Egg
- Google AMP: Why It Might Be Right for Your Site, Stone Temple
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.