MarTech Today: Lithium buys Jive-x, new life for lookalike modeling & Group M’s updated viewability standards
Here’s our daily recap of what happened in online marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lithium adds Jive-x tech to its customer community platform Aug 30, 2017 by Barry Levine The acquisition boosts Lithium’s customer communities in document management, event management and additional client companies. […]
Barry Levine on August 31, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in online marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Lithium adds Jive-x tech to its customer community platform
Aug 30, 2017 by Barry Levine
The acquisition boosts Lithium’s customer communities in document management, event management and additional client companies. - Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’
Aug 30, 2017 by Barry Levine
The former CMO of Eloqua, Brian Kardon, likes silos of data — as long as they have porous walls and are connected by unique identifiers. - Why real-time attribution is (mostly) irrelevant, and what to do instead
Aug 30, 2017 by Alison Lohse
To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data. - Lookalike modeling breathing new life into old channels
Aug 30, 2017 by Jordan Elkind
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.
From Marketing Land:
- GroupM sheds light on its updated viewability standards for display & video ads
- Aug 30, 2017 by Ginny Marvin
The updates come, in part, in response to speedy scrolling habits on mobile, but they also highlight tensions arising on the video front.
- Take our AMP (Accelerated Mobile Pages) survey
Aug 30, 2017 by Ginny Marvin
Take our survey and tell us about how you and your clients are thinking about AMP for campaigns.
From Around The Web:
- Group of 17 Apple Auto Engineers Join Startup Zoox, Bloomberg
- How to Create Content for the Technical B2B Buyer, Content Marketing Institute
- Google Analytics Setup Checklist for Ecommerce, Practical Ecommerce
- Gigya Adds New Features to Help Global Businesses Deploy Customer Identity Management at Scale, Market Wired
- Advertisers Want Programmatic Tech Players to Fight Fake News, eMarketer
- Chris Wright, Founder and CTO at deltaDNA talks Marketing Tech, MarTech Advisor
- For Blockchain To Work In Ad Tech, We Need To Be Honest About Its Challenges, AdExchanger
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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