MarTech Today: indaHash’s cryptocurrency for influencers, the future of marketing is P2P & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• indaHash plans cryptocurrency to pay influencers and their followers
  Oct 16, 2017 by Barry Levine
  The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.
• Forget B2B and B2C; the future of marketing is P2P
  Oct 16, 2017 by Joe Hyland
  Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.

From Marketing Land:

• Instagram redesigns call-to-action bar to dynamically mirror ads
  Oct 16, 2017 by Tim Peterson
  By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s feeds.
• Twitter latest to be slammed for deleting Russian fake account data
  Oct 16, 2017 by Greg Sterling
  Twitter doesn’t preserve data from deactivated accounts for privacy reasons, but it didn’t anticipate interference in the 2016 election.

From Around The Web:

• E-Commerce Websites: 72 Must-Have Features, MarketingProfs
• Martech and the modern marketing org (study results), Chief Martech

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.