MarTech Today: IdentityLink-based consortium grows, MetaX sets up blockchain-based Ads.txt Plus & the year in social media

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Ad consortium based around LiveRamp’s IdentityLink boosts membership
  Dec 15, 2017 by Barry Levine
  The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.
• The MarTech Minute: Digimind’s Social Wall, Heap’s customer insight platform and more
  Dec 15, 2017 by Robin Kurzer
  The martech week in review: news and announcements in marketing technology this week that you might have missed.
• MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain
  Dec 15, 2017 by Barry Levine
  The solution distributes publishers’ anti-fraud file and makes it searchable by buyers.
• The 2018 ad tech predictions you didn’t expect to see
  Dec 15, 2017 by Lewis Gersh
  Martech and ad tech are here to stay, but it’s not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.
• 2017: The year in social media
  Dec 15, 2017 by Tim Peterson
  The social media landscape blew up in 2017 — in so many ways.
• Branch rolls out a new ‘people-based’ attribution engine
  Dec 15, 2017 by Robin Kurzer
  The company says that most marketers don’t know how broken mobile attribution really is.

From Marketing Land:

• SEO in 2018: Optimizing for voice search
  Dec 15, 2017 by Bryson Meunier
  Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.

From Around The Web:

• The Great AI Paradox, Techology Review