MarTech Today: IAB’s first ‘Podcast Playbook,’ the one martech metric that really matters & LinkedIn rolls out native video uploading worldwide

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAB releases its first ‘Podcast Playbook’ guide for marketers
  Aug 22, 2017 by Barry Levine
  The new publication is the latest effort by IAB to make podcast advertising part of mainstream marketing.
• The one martech metric that really matters: Customer lifetime value
  Aug 22, 2017 by Kevin Bobowski
  In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential.

From Marketing Land:

• Optimized store landing pages: An important part of local search strategy
  Aug 22, 2017 by Tony Edward
  How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
  
• Navigating the disruptive world of martech
  Aug 22, 2017 by Marketing Land Staff
  The Martech Power Pack helps you understand the complex convergence of marketing, technology and management.
• LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet)
  Aug 22, 2017 by Tim Peterson
  Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.

From Around The Web:

• MyScript Introduces Cloud Sync for Nebo App, PR Web
• Sigstr Secures $5M Series A to Build the Next Generation Marketing Platform, Business Wire
• Digital transformation: It’s not a destination, Econsultancy
• Is Blockchain The Best Solution For Ad Tech’s Most Pressing Problems?, AdExchanger
• Walmart and 9 Food Giants Team Up on IBM Blockchain Plans, Fortune.com
• How brands can and should be using proximity data, Mobile Marketer
• Report: AdColony’s interactive video platform ups engagement by 43%, Mobile Marketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.