MarTech Today: GDPR risk assessment, Janrain pitches Gigya customers & Twitter officially doubles its character count

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• New GDPR risk assessment finds that 84 percent of US respondents expect to be ready
  Nov 8, 2017 by Barry Levine
  The TrustArc/IAPP survey looked at perceived risk for non-compliance of 11 GDPR requirements by US and UK firms.
• Janrain to Gigya customers: Come aboard
  Nov 8, 2017 by Barry Levine
  Following SAP’s recent purchase of Gigya, Janrain is offering a migration deal and raising questions about its main competitor’s independence.
• What marketers should know about Snap’s Q3 2017 earnings report
  Nov 8, 2017 by Tim Peterson
  Slowing audience growth. Declining ad prices. A frustrating product. Snap’s Q3 earnings report had echoes of Twitter.
• The cozy life of the mobile ad fraudster and how legit marketers can disrupt it
  Nov 8, 2017 by Michael Thomas
  As digital ad fraud gains steam on mobile, columnist Michael Thomas discusses the implications for marketers and the collaborative steps we need to take to come up with a solution.

From Marketing Land:

• Twitter officially enables 280-character limit for all accounts, including brands
  Nov 7, 2017 by Tim Peterson
  Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.

From Around The Web:

• “The beginning of a giant industry”: An oral history of the first banner ad, Digiday
• Meet a few of our machine learning makers, The Google Official Blog
• Nearly 60% of marketers say chatbots aren’t a priority, Mobile Marketer