MarTech Today: The first Twitter-based conference guide, Dun & Bradstreet buys Avention & marketing in the age of agents
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conversable launched the first Twitter-based automated conference guide at CES Jan 11, 2017 by Barry Levine The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create […]
Barry Levine on January 12, 2017 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Conversable launched the first Twitter-based automated conference guide at CES
Jan 11, 2017 by Barry Levine
The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create the CES Twitter Guide. - Dun & Bradstreet buys Avention so its data can become real-time triggers
Jan 11, 2017 by Barry Levine
Maker of OneSource data products, Avention offers an interface that supports setting up alerts and notifications for business opportunities and similar events. - In the age of intelligent agents, how does marketing work?
Jan 11, 2017 by Barry Levine
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through. - Marketing budget increases: Tips for wielding a double-edged sword for 2017
Jan 11, 2017 by Joshua Reynolds
Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.
From Marketing Land:
- Facebook will let Pages broadcast live videos from desktop web
Jan 11, 2017 by Tim Peterson
Facebook is rolling out new live-streaming features for Pages, including web broadcasts and pinned comments. - Twitter to shutter Dashboard, an app for businesses to manage accounts
Jan 11, 2017 by Tamar Weinberg
Twitter is killing its Dashboard business product six months after it was launched. - Responsive ads for the Google Display Network: 6 months in
Jan 11, 2017 by Anna Shirley
As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company’s initial testing. - A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
Jan 11, 2017 by Kristine Schachinger
What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.
From Around The Web:
- A snapshot of how Top 1000 retailers approach analytics, www.internetretailer.com
- How Functional Animation Helps Improve User Experience, www.smashingmagazine.com
- HTTPS on NYTimes.com, New York Times
- Improve your Mobile UX with these Form Input Data Types, raventools.com
- Analyzing new top level domain registrations by country (Part 1), domainnamewire.com
- Building Blocks: Siddhartha Bhattacharya, VP Global Marketing at Kodak Alaris talks Marketing Tech, www.martechadvisor.com
- The $200M Automation Mistake That Could Happen to Your Brand, www.cmswire.com
- Ask Yoast: AMP for small business owners, yoast.com
- How to Make Your Site Mobile-First in 2017, www.searchenginejournal.com
- It’s Time for Brands to Get Serious About Messaging Apps, www.emarketer.com
- More Than Half Of Age Data In Mobile Exchanges Is Inaccurate, adexchanger.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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