MarTech Today: The first Twitter-based conference guide, Dun & Bradstreet buys Avention & marketing in the age of agents

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Conversable launched the first Twitter-based automated conference guide at CES
  Jan 11, 2017 by Barry Levine
  The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create the CES Twitter Guide.
• Dun & Bradstreet buys Avention so its data can become real-time triggers
  Jan 11, 2017 by Barry Levine
  Maker of OneSource data products, Avention offers an interface that supports setting up alerts and notifications for business opportunities and similar events.
• In the age of intelligent agents, how does marketing work?
  Jan 11, 2017 by Barry Levine
  If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through.
• Marketing budget increases: Tips for wielding a double-edged sword for 2017
  Jan 11, 2017 by Joshua Reynolds
  Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.

From Marketing Land:

• Facebook will let Pages broadcast live videos from desktop web
  Jan 11, 2017 by Tim Peterson
  Facebook is rolling out new live-streaming features for Pages, including web broadcasts and pinned comments.
• Twitter to shutter Dashboard, an app for businesses to manage accounts
  Jan 11, 2017 by Tamar Weinberg
  Twitter is killing its Dashboard business product six months after it was launched.
• Responsive ads for the Google Display Network: 6 months in
  Jan 11, 2017 by Anna Shirley
  As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company’s initial testing.
• A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
  Jan 11, 2017 by Kristine Schachinger
  What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.

From Around The Web:

• A snapshot of how Top 1000 retailers approach analytics, www.internetretailer.com
• How Functional Animation Helps Improve User Experience, www.smashingmagazine.com
• HTTPS on NYTimes.com, New York Times
• Improve your Mobile UX with these Form Input Data Types, raventools.com
• Analyzing new top level domain registrations by country (Part 1), domainnamewire.com
• Building Blocks: Siddhartha Bhattacharya, VP Global Marketing at Kodak Alaris talks Marketing Tech, www.martechadvisor.com
• The $200M Automation Mistake That Could Happen to Your Brand, www.cmswire.com
• Ask Yoast: AMP for small business owners, yoast.com
• How to Make Your Site Mobile-First in 2017, www.searchenginejournal.com
• It’s Time for Brands to Get Serious About Messaging Apps, www.emarketer.com
• More Than Half Of Age Data In Mobile Exchanges Is Inaccurate, adexchanger.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.