Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: The first Twitter-based conference guide, Dun & Bradstreet buys Avention & marketing in the age of agents

MarTech Today: The first Twitter-based conference guide, Dun & Bradstreet buys Avention & marketing in the age of agents

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conversable launched the first Twitter-based automated conference guide at CES Jan 11, 2017 by Barry Levine The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create […]

Barry Levine on January 12, 2017 at 9:00 am

martech-today-1920x1080

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Conversable launched the first Twitter-based automated conference guide at CES
    Jan 11, 2017 by Barry Levine
    The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create the CES Twitter Guide.
  • Dun & Bradstreet buys Avention so its data can become real-time triggers
    Jan 11, 2017 by Barry Levine
    Maker of OneSource data products, Avention offers an interface that supports setting up alerts and notifications for business opportunities and similar events.
  • In the age of intelligent agents, how does marketing work?
    Jan 11, 2017 by Barry Levine
    If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through.
  • Marketing budget increases: Tips for wielding a double-edged sword for 2017
    Jan 11, 2017 by Joshua Reynolds
    Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.

From Marketing Land:

  • Facebook will let Pages broadcast live videos from desktop web
    Jan 11, 2017 by Tim Peterson
    Facebook is rolling out new live-streaming features for Pages, including web broadcasts and pinned comments.
  • Twitter to shutter Dashboard, an app for businesses to manage accounts
    Jan 11, 2017 by Tamar Weinberg
    Twitter is killing its Dashboard business product six months after it was launched.
  • Responsive ads for the Google Display Network: 6 months in
    Jan 11, 2017 by Anna Shirley
    As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company’s initial testing.
  • A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
    Jan 11, 2017 by Kristine Schachinger
    What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.

From Around The Web:

  • A snapshot of how Top 1000 retailers approach analytics, www.internetretailer.com
  • How Functional Animation Helps Improve User Experience, www.smashingmagazine.com
  • HTTPS on NYTimes.com, New York Times
  • Improve your Mobile UX with these Form Input Data Types, raventools.com
  • Analyzing new top level domain registrations by country (Part 1), domainnamewire.com
  • Building Blocks: Siddhartha Bhattacharya, VP Global Marketing at Kodak Alaris talks Marketing Tech, www.martechadvisor.com
  • The $200M Automation Mistake That Could Happen to Your Brand, www.cmswire.com
  • Ask Yoast: AMP for small business owners, yoast.com
  • How to Make Your Site Mobile-First in 2017, www.searchenginejournal.com
  • It’s Time for Brands to Get Serious About Messaging Apps, www.emarketer.com
  • More Than Half Of Age Data In Mobile Exchanges Is Inaccurate, adexchanger.com

New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.