MarTech Today: Facebook’s new privacy center, Bolt’s ‘zero fraud’ payments platform & the hyperconnected customer experience

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Facebook to launch privacy center ahead of GDPR deadline
  Jan 23, 2018 by Robin Kurzer
  COO Sheryl Sandberg’s announcement to give users more control of their data comes just a few months before the GDPR compliance deadline.
• Bolt launches ‘zero fraud’ end-to-end online payments platform
  Jan 23, 2018 by Robin Kurzer
  The company says its layered payment stack aims to “re-engineer commerce.”
• A new era of personalization: The hyperconnected customer experience
  Jan 23, 2018 by Andy Betts
  In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience.

From Marketing Land:

• AdStage makes the shift from ad management to campaign analytics & automation platform
  Jan 23, 2018 by Ginny Marvin
  The company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results.
  
• Incorporating a chatbot? How to put the customer first
  Jan 22, 2018 by Jay Baer
  Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you’re putting the customer first.
• Website redesigns: How to retain and improve your SEO
  Jan 22, 2018 by Marcus Miller
  Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site.

From Around The Web:

• Does Your Company Need a Chatbot?, CMS Wire
• Ecommerce Analytics at Scale: The Art and Science of Data Analysis, Shopify
• Let machine learning create your In-feed ads, Inside AdSense