MarTech Today: The ePrivacy Regulation, the future of AI & app store optimization tips
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Right behind the GDPR, there’s the ePrivacy Regulation Dec 21, 2017 by Barry Levine How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished? Will GDPR and […]
Barry Levine on December 22, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Right behind the GDPR, there’s the ePrivacy Regulation
Dec 21, 2017 by Barry Levine
How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished? - Will GDPR and blockchain live up to their hype in 2018?
Dec 21, 2017 by Robin Kurzer
The only thing we know for sure is that marketers will definitely keep these trends top of mind as we head into the new year. - How marketers will take their social spend more seriously in 2018
Dec 21, 2017 by Tim Peterson
This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year. - What is the future of artificial intelligence?
Dec 21, 2017 by Robin Kurzer
Marketers say that 2018 will see deeper personalization, innovations in voice AI and an enhanced view of the customer journey. - Game over: The death of the sales funnel and leveling up attribution
Dec 21, 2017 by Chuck Moran
As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.
From Marketing Land:
- The upcoming mobile app Monday: Be prepared
Dec 21, 2017 by Bobby Lyons
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
From Around The Web:
- 10 Repricing Tools for Amazon Marketplace Sellers, Practical Ecommerce
- Aside From GDPR, Many Changes On The Horizon For User Data, AdExchanger
- Instagram now lets you share live videos through direct messages, TechCrunch
- Report: Apple plans to combine iPhone, iPad, Mac apps, Mobile Marketer
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.