MarTech Today: Dun & Bradstreet tests blockchain, ‘asset tracking’ & TAG registrations grow

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Dun & Bradstreet is testing blockchain as a way to securely distribute its content
  Aug 14, 2017 by Barry Levine
  The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers are.
• Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
  Aug 14, 2017 by Greg Sterling
  Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
• TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
  Aug 14, 2017 by Ginny Marvin
  Trustworthy Accountability Group says registration applications are up 75% since April.
• 5 ways to ramp up your digital media measurement
  Aug 14, 2017 by David Booth
  From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar.
• Martech enablement series: Part 2 — The race team analogy
  Aug 14, 2017 by Peter Ladka
  In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a “race team,” develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy).

From Marketing Land:

• Search marketers save $400 on SMX East until this Saturday!
  Aug 14, 2017 by Marketing Land
  Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City.
• Breaking news: When AMP goes through the roof
  Aug 14, 2017 by Barb Palser
  Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
• P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding
  Aug 14, 2017 by Ginny Marvin
  Procter & Gamble’s results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are underway in the advertising technology industry to address these problems and keep ad budgets coming their way.

From Around The Web:

• Google buys Seattle health monitoring startup Senosis, bolstering digital health push, GeekWire
• How Baidu Will Win China’s AI Race – and, Maybe, the World’s, WIRED
• 7 Free Online Productivity Tools for Content Writers, Movable Ink Blog
• 3 new Amazon tools for brands, Practical Ecommerce
• 8 Ways Intelligent Marketers Use Artificial Intelligence, Content Marketing Institute
• Marketing + Technology + Management – Hype = MarTech, Chief Marketing Technologist
• The Future of Content: Process, Modularity and AI, CMS Wire
• What Is Amazon AppStream 2.0 and Why Might Your Business Need It?, Small Biz Trends
• How to Integrate Facebook Messenger Bots With Facebook Live, Social Media Examiner

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.