MarTech Today: DemandJump’s Traffic Cloud, computer vision for marketing & ‘AI isn’t just one thing’
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ — site traffic Sep 6, 2017 by Barry Levine The tool, now out of beta, shows traffic sources […]
Barry Levine on September 7, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ — site traffic
Sep 6, 2017 by Barry Levine
The tool, now out of beta, shows traffic sources going back three levels and makes recommendations on where to spend to increase visitors. - Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Sep 6, 2017 by Rohit Gupta
Don’t get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins. - How computer vision may impact the future of marketing
Sep 6, 2017 by Daniel Faggella
How is computer vision changing the face of marketing? Columnist Daniel Faggella takes a look at three current applications and the promise they hold for marketers. - IDC’s Gerry Murray: AI isn’t just one thing
Sep 6, 2017 by Barry Levine
Like the Industrial Revolution, he says, it’s about many things, but its base skill is handling huge volumes of decision-making.
From Marketing Land:
- 5 steps to creating a more efficient link-building campaign
Sep 5, 2017 by Jeremy Knauff
Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.
From Around The Web:
- Mobify Introduces First Analytics Manager for Progressive Web Apps, MarTech Advisor
- Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers, Digiday
- ITSMA and Demandbase Partner to Advance Account-Based Marketing, Demandbase
- Visual IQ Launches New Marketing Intelligence Platform, a Groundbreaking Solution for Audience-Based Performance Analysis, Business Wire
- ‘The Right Way to Select Technology’: A Resource for Years to Come, CMS Wire
- B2B Marketing Automation: Usage, Purposes & Challenges in 2017, MarketingProfs
- Content Intelligence: Will AI-powered Content Marketing be a Gamechanger?, MarTech Advisor
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