MarTech Today: The CMO audit series, Google’s counterintuitive guide to ad testing & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From Marketing Land:

• CMO audit series, Part 6: Analytics
  Nov 24, 2017 by Scott Rayden
  In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them.
• The MarTech Minute: A new partnership, new products and people on the move
  Nov 24, 2017 by Robin Kurzer
  The MarTech week in review: news and announcements in marketing technology this week that you might have missed.

From Marketing Land:

• Google’s all-new, quite counterintuitive guide to ad testing
  Nov 24, 2017 by Matt Lawson
  The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.

From Around The Web:

• Future of Live Video: 360 Live and Virtual Reality Live, Social Media Examiner
• Twitter testing a feature that shows how many are “talking about” tweets, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.