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MarTech » Digital Transformation » MarTech Today: Cision buys Falcon.io, supercharge your martech stack and the future of the store

MarTech Today: Cision buys Falcon.io, supercharge your martech stack and the future of the store

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cision buys Falcon.io, adding social management features to its earned media stack Jan 3, 2019 by Barry Levine The company can now offer a full social media listening and management suite, […]

Barry Levine on January 4, 2019 at 9:00 am | Reading time: 1 minute

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Cision buys Falcon.io, adding social management features to its earned media stack
    Jan 3, 2019 by Barry Levine
    The company can now offer a full social media listening and management suite, along with its PR tools.
  • Supercharge your martech stack to achieve personalization at scale
    Jan 3, 2019 by Tasso Argyros
    The heart of personalization is building agility so you can connect data sources and systems to grow and scale along with your channels.

From Marketing Land:

  • Retail in 2019: Store evolution, tech adoption and what it will take to win
    Jan 3, 2019 by Greg Sterling
    Three retail experts weigh in on the the future of the store.

From Around The Web:

  • Black Mirror: Bandersnatch could be Netflix’s secret marketing weapon, The Verge
  • The Practical Guide to Artificial Intelligence, Marketo
  • What Tools Do You Need to Create a Great Conversational UX?, CMS Wire
  • Why marketers are leaving tech and moving to ad agencies, Digiday
  • How the Marketing Technology Landscape Will Transform in the New Year, Adweek

New on MarTech

    Will in-person events continue to be impacted as COVID constantly reinvents itself?
    Marketers say biggest challenge is getting cross-department alignment
    Study: Marketing automation teams mired in execution, neglecting strategic priorities
    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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