MarTech Today: Cision buys Falcon.io, supercharge your martech stack and the future of the store
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cision buys Falcon.io, adding social management features to its earned media stack Jan 3, 2019 by Barry Levine The company can now offer a full social media listening and management suite, […]
Barry Levine on January 4, 2019 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Cision buys Falcon.io, adding social management features to its earned media stack
Jan 3, 2019 by Barry Levine
The company can now offer a full social media listening and management suite, along with its PR tools.
- Supercharge your martech stack to achieve personalization at scale
Jan 3, 2019 by Tasso Argyros
The heart of personalization is building agility so you can connect data sources and systems to grow and scale along with your channels.
From Marketing Land:
- Retail in 2019: Store evolution, tech adoption and what it will take to win
Jan 3, 2019 by Greg Sterling
Three retail experts weigh in on the the future of the store.
From Around The Web:
- Black Mirror: Bandersnatch could be Netflix’s secret marketing weapon, The Verge
- The Practical Guide to Artificial Intelligence, Marketo
- What Tools Do You Need to Create a Great Conversational UX?, CMS Wire
- Why marketers are leaving tech and moving to ad agencies, Digiday
- How the Marketing Technology Landscape Will Transform in the New Year, Adweek
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.