MarTech Today: Brand Safety Institute debuts, LinkedIn overhauls Campaign Manager & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Brand Safety Institute debuts to offer new certification programs for digital advertisers Jul 26, 2018 by Barry Levine A brainchild of the Trust Accountability Group (TAG), the independent organization will offer […]
Barry Levine on July 27, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Brand Safety Institute debuts to offer new certification programs for digital advertisers
Jul 26, 2018 by Barry Levine
A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers.
- As Facebook user and revenue growth slows in Q2, advertisers still on board
Jul 26, 2018 by Ginny Marvin
The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations.
From Marketing Land:
- LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
Jul 26, 2018 by Amy Gesenhues
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.
From Around The Web:
- 3 Ways to Use CRM Data for Lead Generation, Adstage
- How to delete your Twitter history, The Verge
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.