MarTech Today: Bpm’online’s GDPR advantage, B2B marketing non-predictions & how e-commerce giants are using AI

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Bpm’online has a built-in advantage for complying with GDPR
  Nov 27, 2017 by Barry Levine
  The company’s business process management is so integral to its platform that it is represented by an acronym in its name.
• 5 B2B marketing non-predictions for 2018
  Nov 27, 2017 by Peter Isaacson
  For a change of pace, contributor Peter Isaacson tells us what not to expect in the coming year in marketing.
• How e-commerce giants are using AI and marketing (Part 2)
  Nov 27, 2017 by Daniel Faggella
  Columnist Daniel Faggella explores how e-commerce leaders like eBay, Rakuten, Flipkart and ASOS are utilizing AI to power improved product search and automated customer service.

From Marketing Land:

• 4 killer tips to help you spy on your competitors during the holidays (and after)
  Nov 27, 2017 by Ryan Phelan
  As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan.
• A new era: Mobile-location tracking, user consent and government surveillance
  Nov 27, 2017 by Greg Sterling
  A US Supreme Court case being heard this week will determine if police need a warrant to access mobile user location history.

From Around The Web:

• 13 New Video Tools in Social Media, Practical Ecommerce
• Machine Learning Needs Good Data To Reach Its Potential, AdExchanger
• Why, and How to, Create Long-Form Marketing Video, MarketingProfs

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.