MarTech Today: Blueshift’s DIY personalization, email marketer Bluecore adds ads & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Personalization platform Blueshift now allows marketers to create their own service
  Jun 7, 2016 by Barry Levine
  Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or single users.
• MailChimp adds new feature for Product Recommendations
  Jun 7, 2016 by Barry Levine
  Company says it is the only SMB-targeted email platform that offers such a built-in capability.
• Snapchat redesigns Discover tab to grab more attention for publishers
  Jun 7, 2016 by Tim Peterson
  Snapchat’s redesigned Discover tab could boost publishers’ profiles by piggybacking on Live Stories’ popularity and adding subscriptions to individual channels.
• Email marketer Bluecore adds advertising to its resume
  Jun 6, 2016 by Barry Levine
  The company seeks to expand beyond its roots in email marketing.
• Is your SEO data steering you wrong?
  Jun 7, 2016 by Winston Burton
  Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.
  

From Around The Web:

• Google seems to be working on warehouse robots like Amazon’s, qz.com
• Now You Can Use Artificial Intelligence to Build Your Website, www.cmswire.com
• IS Solutions Enhances Data Analytics Expertise Through Partnership with Search-Driven Analytics Leader ThoughtSpot, www.realwire.com
• MRC Grants Sizmek Accreditation for Video Viewability, globenewswire.com
• S4M receives MRC accreditation for mobile browsers & applications, www.s4m.io
• The Slow Adoption of MarTech for Digital Marketing Execution, www.komarketingassociates.com
• Android Marshmallow adoption passes 10% after 8 months, venturebeat.com
• How to Eliminate Mobile Ad Fraud for Good, www.cmswire.com
• Google launches new certification program for software development agencies, techcrunch.com
• Google’s new iOS app Motion Stills stabilizes your Live Photos, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.