MarTech Today: Blockchain for GDPR, better intent data & Google’s ad blocker

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
  Aug 16, 2017 by Barry Levine
  New York City-based blockchain ad tech firm MadHive thinks so.
• 3 ways intent data is getting better for B2B marketers
  Aug 16, 2017 by Peter Isaacson
  Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.

From Marketing Land:

• Google Search Console’s 7/13/17 update: What really changed?
  Aug 16, 2017 by Kyle Blanchette
  Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.
• Accelerated Mobile Pages (AMP): IS faster better?
  Aug 16, 2017 by Digital Marketing Depot
  Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption.
• Google’s big gamble on ad blocking and why you should care
  Aug 16, 2017 by Blaise Lucey
  Google’s plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it means for marketers and how they can start rethinking display.
• Pinterest now lets people zoom in on pins, has redesigned visual search icon
  Aug 16, 2017 by Tim Peterson
  Users no longer have to be signed in to Pinterest to use its visual search Chrome extension.

From Around The Web:

• Facebook’s AI assistant M expands to Australia, Canada, South Africa, and the U.K., VentureBeat
• 5 Ways a Hypermedia API Simplifies Ecommerce, Get Elastic
• B2B marketing automation software is underused and symptomatic of the industry, Econsultancy
• Building Blocks: Praveen Asthana, CMO of Forcepoint Talks Marketing Tech, MarTech Advisor
• Think marketing tech vendor growth is finished? No, it’s Finnish!, Chief Marketing Technologist
• Google Allo arrives on the web, only pairs with Android phones at launch, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.