MarTech Today: Bing’s local search chatbot, Sticky’s eye-tracking AdVantage & Twitter Lite launches

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Bing has a chatbot answering local search questions
  Apr 6, 2017 by Matt McGee
  Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area.
• Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
  Apr 6, 2017 by Barry Levine
  How will Google’s effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking notes.
• Yelp buys Turnstyle to expand targeting and offline attribution capabilities
  Apr 6, 2017 by Greg Sterling
  The acquisition greatly enhances what Yelp can offer business owners.
• How Act-On used marketing automation to create a persona driven marketing organization
  Apr 6, 2017 by MarTech Today
  Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
• Scaling your content without draining your budget
  Apr 6, 2017 by Seth Price
  Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution.
• Sticky now tracks eyes and emotions to guide your ad campaign
  Apr 6, 2017 by Barry Levine
  The new Sticky AdVantage service can analyze more kinds of ads — and provide more campaign feedback — than the company’s previous AdEmotion.
• PadSquad introduces 5 new mobile ad units to help brands stand out on mobile
  Apr 6, 2017 by Ginny Marvin
  Quaker Oats and Timberland are among the brands testing out the new rich media ads that encourage user engagement.

From Marketing Land:

• Twitter Lite launches to serve slow broadband networks and expensive data plans
  Apr 6, 2017 by Tamar Weinberg
  Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs.
• Adblock Plus’s parent company buys content micropayment service Flattr
  Apr 6, 2017 by Barry Levine
  The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a user.
  
• Amazon launches a metrics dashboard for Alexa skill developers
  Apr 6, 2017 by Matt McGee
  Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are.
• Social media management software: Find the right one for your business.
  Apr 5, 2017 by Digital Marketing Depot
  With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve efficiency, compliance, and productivity.
  

From Around The Web:

• Blog Helper: An Alexa Skill for Managing a WordPress Blog with Your Voice, WordPress Tavern
• eCommerce for WordPress: The Best Plugins for Your Site, Inflow
• ‘Bots are constantly evolving, getting smarter, and becoming harder to detect’, The Drum
• Cross Pixel Media Bolsters Its Mobile Data through Adbrain Partnership, PR Web
• eZanga Unveils Next Generation Technology to Combat Fraudulent Traffic, Market Wired
• Krush Technologies Licenses Videology Platform to Offer Advertisers Cross-Screen Access to Its Unique Millennial Audience, PR Newswire
• Lotame Partners with Are You a Human in Increased Commitment to Data Quality, Market Wired
• THE HACKIES: How a marketing automation company hacked their own marketing org, Chief Marketing Technologist
• The Rise Of The Ad Tech “Investorpreneur”, AdExchanger
• Presenting the IAB Location-Based Marketing Playbook for Retailers, Factual
• A New Educational Tool Against Misinformation, Facebook Newsroom
• Facebook Messenger Chat Bots Can Now More Easily Handle Updates on Shipping, Reservations, Adweek
• Leveraging Twitter to Advance Your Business, Compukol
• M Now Offers Suggestions to Make Your Messenger Experience More Useful, Seamless and Delightful, Facebook Newsroom
• The complete guide to using Mastodon, the Twitter alternative., Quartz
• Twitter Chat Tools – A selection of 5 good tools, Razor Social
• YouTube TV review: a DVR to rule them all, The Verge

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.