MarTech Today: Apple’s new podcast analytics, DialogTech adds multichannel dashboards & going deep with deep learning
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Who’s listening? Apple’s new podcast analytic feature knows Jan 2, 2018 by Robin Kurzer The new dashboard is in beta and is only available for iOS 11 devices. DialogTech adds multichannel […]
Barry Levine on January 3, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Who’s listening? Apple’s new podcast analytic feature knows
Jan 2, 2018 by Robin Kurzer
The new dashboard is in beta and is only available for iOS 11 devices. - DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo
Jan 2, 2018 by Barry Levine
The Chicago-based firm says this is the first time a call analytics provider is offering drag-and-drop reports from other platforms. - Going deep with deep learning: Martech insights, action & impact
Jan 2, 2018 by Andy Betts
Columnist Andy Betts walks you through the ins and outs of deep learning and explains why it’s set to be a game-changer for marketing programs.
From Marketing Land:
- Social networks to face huge fines in Germany for not removing ‘illegal content’ in 24 hours
Jan 2, 2018 by Greg Sterling
While the law doesn’t necessary expand what’s considered “illegal content” in Germany, critics worry it will turn social networks into opinion police.
- Alibaba’s UC browser beating Google Chrome in Indian mobile market
Jan 2, 2018 by Greg Sterling
The browser’s ad-blocking feature is driving a significant percentage of global ad blocking and is a potentially meaningful threat to ad revenue.
From Around The Web:
- 2018 will be a pivotal year for Facebook’s video ambitions, Digiday
- Apple buys app development service Buddybuild, TechCrunch
- Google Chatbase Ushers in the Rise of Chatbot Analytics, CMS Wire
- The Future of Augmented Reality and Online Shopping, Multichannel Merchant
- The Personalization Challenge (and Why Tech Alone Can’t Solve It), Marketo
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.