MarTech Today: AOL’s header bidding for apps, Coke’s chief technologist & Apple’s upcoming smart speaker

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• AOL launches SDK-based header bidding for mobile apps
  Jun 1, 2017 by Barry Levine
  The company says this is the first such offering that lets apps readily jump on the header bidding bandwagon.
• Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
  Jun 1, 2017 by Greg Sterling
  Ad-blocking users motivated primarily to avoid ‘irrelevant’ or ‘annoying’ ads.
• Meet Aetna CMO David Edelman at MarTech in Boston
  Jun 1, 2017 by Scott Brinker
  I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss leading Aetna’s digital transformation and customer experience pivot. Don’t miss […]
• Google launches new system to tackle cross-device measurement for display & video ads
  Jun 1, 2017 by Ginny Marvin
  The Ads Data Hub is designed to give marketers impression-level insights for YouTube, DoubleClick and Google Display Network campaigns.
• Yandex opens its content recommendations platform to all publishers
  Jun 1, 2017 by Matt McGee
  Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.
• The marketing career advice that no one gave me
  Jun 1, 2017 by Travis Caldwell
  According to contributor Travis Caldwell, there are some things you just have to learn the hard way: If you’re not moving up, you’re moving back.

From Marketing Land:

• Takeaways for marketers from a conversation with Coke’s chief technologist
  Jun 1, 2017 by Rob Rasko
  Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.
  
• Report: Apple’s Siri-powered virtual assistant could be announced next week
  Jun 1, 2017 by Greg Sterling
  The smart speaker will need to be more than just a “me-too” device to succeed.
• How to build an in-house link building team
  May 31, 2017 by Digital Marketing Depot
  Everyone knows that link building is the hardest part of SEO, from building a strategy to aligning the resources you’ll need to successfully execute that strategy.

From Around The Web:

• A Beginner’s Guide to Adobe Analytics, Seer Interactive
• The Changing Art of Blogging: Using a Chatbot Tool, The Blog Herald
• Designing Efficient Web Forms: On Structure, Inputs, Labels And Actions, Smashing Magazine
• Must Have Tools For Digital Marketing Agencies, Authority Labs
• The Most Common Chatbot Marketing Mistakes, MarTech Advisor
• Visualize data instantly with machine learning in Google Sheets, The Official Google Blog
• 4 LinkedIn Tools that will change the way you think about LinkedIN, Razor Social
• Virtual Reality Marketing: Everything You Need To Know, Search Engine Journal

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.