MarTech Today: Amazon’s first order by drone, IBM Watson as an Unruly psychologist & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amazon delivered its first order via drone Dec 16, 2016 by Matt McGee Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery. IBM’s Watson is now […]
Barry Levine on December 19, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Amazon delivered its first order via drone
Dec 16, 2016 by Matt McGee
Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery. - IBM’s Watson is now working as a psychologist for ad tech firm Unruly
Dec 16, 2016 by Barry Levine
The UK-based firm is employing the supercomputer to generate large numbers of psychological profiles of potential buyers at scale, cheaply.
From Marketing Land:
- FAQ: Everything Facebook has admitted about its measurement errors
Dec 16, 2016 by Tim Peterson
We’ve made a list because Facebook has had to check its math more than twice.
- Facebook’s latest measurement error undercounted Instant Articles traffic
Dec 16, 2016 by Tim Peterson
For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months.
From Around The Web:
- How Analytics and BI Shaped the Modern Organization, www.cmswire.com
- Mastering Data Storytelling: 5 Steps to Creating Persuasive Charts and Graph, blog.crazyegg.com
- With Launch of Evoq 9, DNN Delivers Omnichannel Publishing via Microservices, www.dnnsoftware.com
- Can Creatives Ever Learn to Love Tech?, adage.com
- Improving Custom URLs on YouTube, youtube-creators.googleblog.com
- Twitter turning Vine into pared-down version, lets users download videos, venturebeat.com
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