MarTech Today: Alexa vs. Siri, Innovid and Xumo’s addressable ad overlays & Blockmetry’s GDPR-friendly web traffic software

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?
  Feb 5, 2018 by Greg Sterling
  Apple’s HomePod with Siri comes to market later this week.
• Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
  Feb 5, 2018 by Barry Levine
  The format opens up new possibilities for non-interrupting, contextual ads on OTT TV.
• Time’s almost up: MarTech alpha rates expire Saturday night!
  Feb 5, 2018 by MarTech Today
  The MarTech® Conference is coming to San Jose, California, April 23-25. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $500 on your All Access pass! This incredible discount expires soon, so don’t miss your chance. If you’re still on the fence, let our handcrafted agenda and stellar […]
• Blockmetry launches its GDPR-friendly web traffic software
  Feb 5, 2018 by Barry Levine
  Developed by a former Google engineer, it can’t be blocked by analytics blockers, and so can show 100% of a site’s traffic.

From Marketing Land:

• Quora adds more contextual & behavioral ad-targeting options
  Feb 5, 2018 by Ginny Marvin
  The platform is steadily enhancing its advertising offerings.
  
• Tech executives unite in initiative to push back against technology
  Feb 5, 2018 by Greg Sterling
  Smartphone addiction is the new smoking.
• Time’s almost up: MarTech alpha rates expire Saturday night!
  Feb 5, 2018 by Marketing Land
  The MarTech® Conference is coming to San Jose, California April 23-25. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $500 on your All Access pass! This incredible discount expires soon, so don’t miss your chance.

From Around The Web:

• How Can Brands “Converge” Ad Tech And Mar Tech?, AdExchanger
• Marketing Automation 101: Content and Training Resources, MarketingProfs
• The three trends driving marketing analytics in 2018, Econsultancy