MarTech Today: Alexa vs. Siri, Innovid and Xumo’s addressable ad overlays & Blockmetry’s GDPR-friendly web traffic software
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point? Feb 5, 2018 by Greg Sterling Apple’s HomePod with Siri comes to market later this week. Innovid, […]
Barry Levine on February 6, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?
Feb 5, 2018 by Greg Sterling
Apple’s HomePod with Siri comes to market later this week. - Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
Feb 5, 2018 by Barry Levine
The format opens up new possibilities for non-interrupting, contextual ads on OTT TV. - Time’s almost up: MarTech alpha rates expire Saturday night!
Feb 5, 2018 by MarTech Today
The MarTech® Conference is coming to San Jose, California, April 23-25. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $500 on your All Access pass! This incredible discount expires soon, so don’t miss your chance. If you’re still on the fence, let our handcrafted agenda and stellar […] - Blockmetry launches its GDPR-friendly web traffic software
Feb 5, 2018 by Barry Levine
Developed by a former Google engineer, it can’t be blocked by analytics blockers, and so can show 100% of a site’s traffic.
From Marketing Land:
- Quora adds more contextual & behavioral ad-targeting options
Feb 5, 2018 by Ginny Marvin
The platform is steadily enhancing its advertising offerings.
- Tech executives unite in initiative to push back against technology
Feb 5, 2018 by Greg Sterling
Smartphone addiction is the new smoking. - Time’s almost up: MarTech alpha rates expire Saturday night!
Feb 5, 2018 by Marketing Land
The MarTech® Conference is coming to San Jose, California April 23-25. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $500 on your All Access pass! This incredible discount expires soon, so don’t miss your chance.
From Around The Web:
- How Can Brands “Converge” Ad Tech And Mar Tech?, AdExchanger
- Marketing Automation 101: Content and Training Resources, MarketingProfs
- The three trends driving marketing analytics in 2018, Econsultancy
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.