MarTech Today: The adChain blockchain, NetLine adds company-targeting & Apple’s Business Chat

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• The adChain blockchain launches to rescue ad tech
  Jun 12, 2017 by Barry Levine
  Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.
• Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
  Jun 12, 2017 by Greg Sterling
  Cuebiq benchmarking report offers a range of online-to-offline metrics for nine verticals.
• NetLine brings company-targeting to its self-service content marketing portal
  Jun 12, 2017 by Barry Levine
  Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.

From Marketing Land:

• A guide to Snapchat advertising as self-serve tool officially opens
  Jun 12, 2017 by Tim Peterson
  Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes.
• Apple’s Business Chat is a powerful new channel for customer service & inbound sales
  Jun 12, 2017 by Greg Sterling
  Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others don’t.

From Around The Web:

• Apple’s new anti-tracking system will make Google and Facebook even more powerful
• How to Prepare Your Content Strategy for Virtual Reality
• Apply These 20 Magical Landing Page Best Practices to Turn Website Visitors into Customers, Small Biz Trends
• 20 Free Web Design Tools, Spring 2017, Practical Ecommerce
• A Complete Guide To Switching From HTTP To HTTPS, Smashing Magazine
• 3 Reasons Why Marketers Need Project Management Tools, Marketo
• AI Is Leaping From Hype to Reality, and Marketers Are Reaping the Benefits, Adweek
• Marketing Operations 2017: Where Strategy Meets Technology, MarTech Advisor
• Organizing your marketing tech stack, TechCrunch
• How Facebook’s Telepathic Texting Is Supposed to Work, Wall Street Journal
• How Social Media Can Help You Find the Right Market for Your Mobile App, Adweek
• How Bots Are Inflating Instagram Egos, New York Times
• Snap is developing a second version of Spectacles which may include augmented reality, TechCrunch
• 197: A Cool Tool for Creating Viral Videos for Facebook in 15 Minutes, ProBlogger
• Game on!: YouTube at E3 2017, Official YouTube Blog

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.