MarTech Today: Verizon buys Yahoo, Twitter verification & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Verizon is buying Yahoo for $4.83 billion Jul 25, 2016 by Greg Sterling The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan. After buying Yahoo for nearly $5 […]
Barry Levine on July 26, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Verizon is buying Yahoo for $4.83 billion
Jul 25, 2016 by Greg Sterling
The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan. - After buying Yahoo for nearly $5 billion, Verizon is now in the search business
Jul 25, 2016 by Greg Sterling
With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
- [WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more
Jul 25, 2016 by Matt McGee
In our latest show, we talk about Google’s delayed implementation of the payday loans ad ban, Twitter’s strange requirements for getting verified and more.
From Around The Web:
- 3 changes that will strengthen your data science team, venturebeat.com
- How predictive analytics discovers a data breach before it happens, techcrunch.com
- How Instagram’s Head Engineer Is Using Quantum Mechanics To Manage His Team, www.fastcompany.com
- 3 Change Management Tips for Adopting New Marketing Technology, www.martechadvisor.com
- Facebook Marketing Partners Specialty Showcase: Ad Technology, www.facebook.com
- Best WordPress Push Notification Plugins to Increase Returning Visitors, www.wpexplorer.com
- Automated video: considerations for publishers and advertisers, econsultancy.com
- How to build your own Facebook Live Studio for under $6K, www.geekstyle.co.il
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech
About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.