MarTech Today: Adobe’s New App Tool, Facebook’s Reactions & Getting Started With AMP

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• Adobe Launches App Creation & Management Tool For Marketers
  Feb 24, 2016 by Barry Levine
  Its new Experience Manager Mobile combines and expands on existing mobile tools in its Marketing Cloud, so app management is closer to website management.
• How Google Is Inventing A “Near Me” Future
  Feb 24, 2016 by Adam Dorfman
  As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing
• Facebook Launches Reactions Globally
  Feb 24, 2016 by Tamar Weinberg
  Facebook is rolling out Reactions to all users of the platform today.
• An Inside Look At The Upcoming MarTech Conference
  Feb 23, 2016 by Marketing Land
  We’re four weeks away from the next MarTech conference in San Francisco. If you haven’t registered yet, we are offering our low pre-conference rate discount, which is $200 off the on-site ticket price.
• How To Get Started With Accelerated Mobile Pages (AMP)
  Feb 24, 2016 by Paul Shapiro
  Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
  

From Around The Web:

• Google Fiber Is Coming to San Francisco, blogs.wsj.com
• Improving Mobile UX to Boost Conversions 24.5%, conversionxl.com
• Apple’s Standoff With FBI Over iPhone Hack Threatens Brand, adage.com
• Nielsen readies new e-commerce measurement, www.retaildive.com
• Does Ad Viewability Always Equal Views?, moz.com
• DialogTech Reinvents Call Tracking with SourceTrak 3.0, www.dialogtech.com
• Index Exchange Partners With Bounce Exchange to Increase Supply, Introduce Access to New Format of Programmatic Advertising, www.marketwired.com
• How small businesses can benefit from marketing automation, blogs.constantcontact.com
• What do marketing technologists want? This recruiter found out., chiefmartec.com
• Live Nation Will Offer Location-Based Marketing Platform, adexchanger.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.