The MarTech Minute: Cloud integrations, GDPR compliance solutions and more

Editors note: Welcome to the first edition of the MarTech Minute – our weekly highlight of news and announcements in the marketing technology space that you may have missed. We’ll be publishing this feature every Friday afternoon for easy weekend reading, the perfect way to quickly catch up on product innovations, and where the movers and shakers in the martech space are landing.

MarTech in Motion

CELUM and Hootsuite introduces a new integration solution
Connector for Social Media Management allows users of the CELUM digital asset platform to manage their content to use Hootsuite’s social media platform to distribute it. The integration was developed by netcare.

Conductor announces a global partnership with Dragon Metrics
The move will allow marketers to use Dragon Metrics’ APAC search data and on-demand Baidu research database within Conductor’s enterprise organic marketing platform.

Appcues announces new product for non-coders
Appcues for Product Adoption enables non-coders to create personalized product experiences for their customers. Appcues says it will help companies accelerate usage and retention.

Six brands unite to create a free influencer resource
Market leaders The Shelf, Mention, Bitly, Later and Buzzstream have come together to create a one-of-a-kind influencer marketing portal. The Influencer Marketing Stack features expert advice from trusted companies, plus marketing consultant Shane Barker.

Openprise announces advanced scoring capabilities
Openprise has added sophisticated new scoring capabilites to its Openprise Data Orchestration Platform. The feature allows marketers to use a variety of scoring methods for their leads, contacts and accounts.

Cision launches a new brand measurement solution
Cision Impact allows brands to measure the impact of earned media and marketing communications programs, including PR, for the first time. Cision says the data-driven solution will give marketers a more holistic approach to media investment.

Euclid partners with LiveRamp to provide marketers with store visit attribution
The partnership will allow marketers to measure individual store visits to improve their omnichannel investments, personalize their messages and influence the path to purchase. The company says that the partnership will produce more personalized cross-channel experiences that facilitate discovery.

BigID launches a new GDPR and privacy compliance product
BigID BigOps enables organizations to detect change to sensitive data across the development lifecycle. The company says it will ensure continuous compliance for regulations like GDPR.

Nuance announces an AI-enabled expansion to its digital engagement platform
Social Media Engagement will allow brands to directly engage with consumers on social channels using the same platform that is powering their traditional customer care programs. The new capability uses artificial intelligence to listen to consumer conversations and interact with them in context through messages, posts and comments.

Seismic announces major Salesforce integration update
Seismic WorkSpace will now be powered by Salesforce opportunity data, automatically creating content folders and bringing in the right people. The company says that the data will add new layers of intelligence and efficiency to marketing and sales content collaboration and collection.

Drawbridge introduces new features to its Self-Service Graph Platform
The new features include powerful analytics, visual representations and deep customization tools. The company says that the enhancements will simplify access and validation of its people-based identity data.

Io-Tahoe unveils new sensitive data discovery solution to enable GDPR compliance
The company says its machine learning-based solution robustly supports GDPR requirements with unique sensitive data discovery and data cataloging capabilities.

Sitecore teams up with Salesforce Marketing Cloud to deliver personalized digital experiences
The move will integrate Sitecore’s content management and experience platform solutions with the Salesforce Marketing Cloud to build comprehensive and personalized marketing campaigns, including web content, email communications, mobile messaging and digital advertising.

MarTech Movers

• Jit Saxena, founder and former CEO of Netezza, is joining the Cambridge Semantics board of directors.
• AT&T named Kirk McDonald, from PubMatic, Inc., as chief marketing officer of its new analytics company.
• Firewood Marketing promotes Amy Michael to senior vice president, group account director.
• Former IBM cloud executive Russ Kennedy joins Nasuni as its chief product officer.
• Oath, a subsidiary of Verizon, launched a global Board of Advisors chaired by Serena Williams.

Have news and announcements for inclusion in the weekly MarTech Minute? Send them to [email protected]!

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.