Marketing Day: YouTube’s top 10 ads, Facebook Messenger buy button & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Top 10 YouTube ads in August: Clash Royale breaks record with 5 ads in top 10
  Sep 12, 2016 by Amy Gesenhues
  Nike’s Olympic-themed “Unlimited You” wins No. 1 spot, but Clash Royale was the big brand winner dominating half the list.
• Facebook Messenger adds buy button, native payments and links bots to Facebook ads
  Sep 12, 2016 by Tim Peterson
  Facebook is making it easier for people to buy from Messenger bots and giving those bots new tools to increase sales.
• Instagram adds the ability to hide offensive & inappropriate comments
  Sep 12, 2016 by Greg Finn
  Dislike vulgarity & inappropriate speech? Instagram can help block the hate in comments with a new feature.
• Unruly now offers biometric measurement of video ads
  Sep 12, 2016 by Barry Levine
  The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva, and sound analysis from Moodagent.
• New MarTech Intelligence Report: Digital Analytics Platforms
  Sep 12, 2016 by Digital Marketing Depot
  With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management and mobile measurement and optimization.
• Digital transformation is like changing a tire while driving. Challenging… but possible.
  Sep 12, 2016 by Marketing Land
  Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings.
• [PODCAST] Marketing Land Live #27: Rants about Apple, when it’s illegal to link & more
  Sep 12, 2016 by Matt McGee
  In this week’s podcast, we talk about the Apple hardware announcement, the latest Google algorithm chatter and an EU case that suggests some types of links may be against the law.
• Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
  Sep 12, 2016 by Allison Kent-Smith
  How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department.
• Why sales chat needs to be part of your multi-channel strategy
  Sep 12, 2016 by Tamar Weinberg
  Live chat is a powerful sales tool, so don’t confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy .
• Twitter rolls out an app for Amazon’s Alexa voice assistant
  Sep 9, 2016 by Tim Peterson
  People can ask Amazon’s Alexa to read out their Twitter timelines as well as topics that are trending on the social network.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments
• Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline sales
• 8 tips to make sure your Google profile images boost your local search results

Online Marketing News From Around The Web:

Affiliate Marketing

• Content versus conversion: why we need to talk about voucher codes, blog.affiliatewindow.com

Analytics

• Relax Marketers: Data Analysts Won’t Replace You (Any Time Soon), www.cmswire.com
• What Top Companies Know About Analytics (That You Don’t), blog.kissmetrics.com
• Which Marketing Channels Have the Best ROI Measurability?, www.marketingprofs.com
• Why Your Company Needs a Chief Data Science Officer, www.cmswire.com

Business Issues

• Apple Is Said to Be Rethinking Strategy on Self-Driving Cars, New York Times
• Yahoo sale proxy: A $145 million termination fee, 51 possible bidders and a scotched offer from Yahoo Japan, www.recode.net
• Amazon and Pandora to Gauge Music’s Value in the Internet Age, www.nytimes.com
• Amazon Seeking Global, U.S. Sports Video Rights, adage.com
• General Mills Teams Up with Yahoo Esports as First Sponsor of New Live Shows, yahoo.tumblr.com
• HP Buys Samsung’s Printer Business in $1.05 Billion Deal, adage.com

Content Marketing

• Ethics, Professionalism, and Good Manners for Content Marketers, www.copyblogger.com
• How Brands Can Get the Most From Their Content Marketing Agency, www.toprankblog.com
• How Improv Can Boost Your Team’s Creativity and Storytelling, www.convinceandconvert.com
• How to Inspire Customers to Tell Your Brand Story, www.convinceandconvert.com
• Prepare to Be Ignored if You Don’t Have Subscription Goal, contentmarketinginstitute.com
• The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age, contently.com
• The secret to share-worthy content, adsense.googleblog.com
• Three ways brands can let their audience create their content, econsultancy.com
• Your Complete Guide to Creating Better Content For Your Business in 2017, mackcollier.com

Copywriting, Design & Usability

• 25 Inspirational Resources for Copywriters, unbounce.com
• How to test if your website supports HTTP/2, www.branded3.com
• How to Use UX Research to Create Smarter A/B Test Variations, conversionxl.com
• Tips To Add Maps Imaginatively On Your WordPress Website, www.wpexplorer.com

Ecommerce

• A Dozen Digestible Takeaways from 2016’s Ecommerce Benchmarks Study, moz.com
• Ecommerce Is a Boon for Rural America, but It Comes With a Price, www.wsj.com
• eBay launches a smartphone trade-in site called “Quick Sale”, techcrunch.com
• How an e-retailer manages messaging for a multicultural workforce, www.internetretailer.com
• Internet Users Rely on Reviews When Deciding Which Products to Purchase, www.emarketer.com
• Multichannel 101: Bringing Order to the Chaos of Managing all the Channels, company-enterprise.myshopify.com
• Omnichannel Experience Not Matching Up to Its Promise, multichannelmerchant.com
• This ecommerce company doesn’t have customer service reps, it hires problem solvers, qz.com
• Top e-retailers deliver the good faster, www.internetretailer.com

Email Marketing

• Email Continues to Deliver Strong ROI and Value for Marketers, www.emarketer.com
• Give a Boost to Your Business This Summer with These Email Marketing Strategies, www.martechadvisor.com
• How To Grow Your Email List Fast With Simple Marketing Automation, www.jeffbullas.com
• How to Use Animated GIFs in Your Emails, blogs.constantcontact.com
• The Beginner’s Guide To Drip Marketing, blog.crazyegg.com

General Internet Marketing

• High turnover of CMOs linked to challenges with digital & data, www.cardinalpath.com
• Marketers Need Identity Graphs — Better Ones, adage.com
• The Real Heavy Lifting To Make Audience Buying A Reality For Brands, adexchanger.com
• When The FTC Speaks, Brands Need To Listen (Especially When It Comes To Influencer Marketing), adexchanger.com

MarTech

• Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video, www.adweek.com
• The Tech CMO Career Path, www.marketingprofs.com
• VC Sours On Media Companies Posing As Ad Tech, adexchanger.com

Mobile/Local Marketing

• Facebook Messenger’s audio and video calling reaches 300M users, techcrunch.com
• Google’s new iOS app Cardboard Camera lets you snap VR photos to share with friends, techcrunch.com
• How can retailers create more engaging mobile experiences in-store?, econsultancy.com
• How Google And Others Are Plotting The Revenge Of The Web App, www.fastcompany.com
• How to Complete the Picture of Your Buyers Across Devices, blog.marketo.com
• In mobile, marketers must put experience and expertise ahead of hard evidence, www.mobilecommercedaily.com
• What Google Learned From the Digital Diaries of 1,000 Mobile Users, www.adweek.com

Reputation Management

• 6 Ways to Protect Your Business Reputation With Social Media, www.socialmediaexaminer.com
• How To Prevent & Manage Negative Online Reviews, www.searchenginepeople.com

Social Media

• This New Social Network Promises Almost-Total Free Speech To Its Users, www.buzzfeed.com
• 10 Things You Should Know About Facebook Ads, smallbiztrends.com
• 12 New Social Media Tools for Merchants, www.practicalecommerce.com
• Facebook Can’t Escape Bias, No Matter What It Says, contently.com
• Facebook’s censoring of the iconic “Napalm girl” photo showcases its disturbing power to rewrite history, qz.com
• How to Turn Twitter Into a Prospecting Super Tool, www.internetmarketingninjas.com
• How to Verify Your Facebook Business Page, www.searchenginejournal.com
• LinkedIn courts users in India with LinkedIn Lite, online job placement tests, business tools, techcrunch.com
• Top Influencers Weigh In on Social Attribution: What Did They Say?, simplymeasured.com
• Twitter partners with finance news startup Cheddar for its first daily streaming show, www.theverge.com
• UK publishers are mixed on performance of Facebook Instant Articles, digiday.com
• When’s the best time to share on Facebook?, techcrunch.com
• Worried about bullying and fake stories on social media? There are tools for that, techcrunch.com

Video

• 10 Predictions: How Social Platforms Will Monetize Live Video, www.adweek.com
• 4 fashion brands that are getting creative with shoppable video, digiday.com
• How Are Marketers and SMBs Using Social Video? (Report), www.adweek.com
• How to Use Facebook Video Ads to Nurture Leads, www.socialmediaexaminer.com
• Industry Trade Groups Turn Up The Volume On Digital Video Specs, adexchanger.com
• Twitter can now alert you when someone you follow starts live streaming, TechCrunch
• Video Wars: WeVideo, Apple Innovate While Facebook Lags Behind With Important Tools, smallbiztrends.com