Marketing Day: Yahoo’s Marissa Mayer At IAB MIXX, New Facebook Ads & Yext Launches Xone
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on September 29, 2015 at 4:04 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report
Sep 29, 2015 by Marketing Land
Completely updated with the latest industry statistics, developing market trends, new vendor profiles and product updates. - SPONSORED MESSAGE: Get A 360-Degree View Of Marketing Effectiveness With Marchex Call Analytics
Sep 29, 2015 by Marketing Land
Read The New Report: The $1 Trillion click-to-call economy - Yahoo CEO Marissa Mayer Talks Mobile, Video & Offers Her Take On Ad Blocking At IAB MIXX
Sep 29, 2015 by Amy Gesenhues
“I personally think it’s a mistake to install ad blockers,” says Mayer. - Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions
Sep 29, 2015 by Greg Finn
A handful of new enhancements and additions to Facebook Ads have been rolled out, including video in carousel and a new type of brand bidding. - Leveraging Content For In-Store Sales
Sep 29, 2015 by Rebecca Lieb
Many retailers still aren’t making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend and offers recommendations on how to turn it around. - iOS Ad Blockers Begin Dropping In Popularity
Sep 29, 2015 by Danny Sullivan
For the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone. - Yext Launches Xone Beacon Network For Offline-To-Online Engagement
Sep 28, 2015 by Greg Sterling
Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for enterprises with multiple locations and small businesses (SMBs).
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report
- Could Deep Links To Apps Represent The Future Of Link Building?
- Mars Google Doodle Posted Shortly After NASA Shared Evidence Of Water Flowing On The Red Planet
Online Marketing News From Around The Web:
Affiliate Marketing
- 5 Pointers to Help Affiliates with Holiday Selling, www.practicalecommerce.com
- Affiliate Window Launches Careers Portal, blog.affiliatewindow.com
- Publisher Stories: Stacey Kelly, Sunshine Stacey, blog.affiliatewindow.com
Analytics
- How We Used Analytics to Delete Older Content, www.webanalyticsworld.net
- Measuring Engagement With Native Content, blog.newswhip.com
- Nielsen Says Total Audience Measurement Is Coming ‘by the End of the Year’, www.adweek.com
- Website Analytics: Plugins That Provide Post Stats, Search Engine People
Blogs & Blogging
- 37 Blogging Tips in Around 27 Minutes, www.blogtyrant.com
- No Time to Maintain a Business Blog? Use LinkedIn, www.verticalresponse.com
Business Issues
- AppDynamics Names David Wadhwani CEO, www.wsj.com
- Apple privacy policy update 2015: how it uses your data, www.wired.co.uk
- Tim Cook Offers Microsoft An Olive Branch At Box Enterprise Event, techcrunch.com
- Yahoo to Pursue Alibaba Stake Spinoff Without IRS Ruling, www.wsj.com
Content Marketing
- 7 Ways Content Marketing Can Be Used By Sales Teams For Dramatic Results, www.thesaleslion.com
- How to Build Buzz for Your Content, www.copypress.com
- How to Use Chunking to Generate Content Ideas, neomam.com
- Million Dollar Content – An Analysis of the Web’s Most Valuable Organic Content, moz.com
- Morgan Stanley Reveals How It Produces Awesome, Timely Financial Content, contently.com
- The Proven 8 Step Formula for Content Marketing Success, www.verticalmeasures.com
Conversion Optimization
- 11 Characteristics of Persuasive Call-to-Action Buttons, www.usertesting.com
- Can Negative Reviews Increase Conversions?, blog.crazyegg.com
- Ignorant No More: Crash Course on A/B Testing Statistics, conversionxl.com
Copywriting, Design & Usability
- 10 Guidelines For Navigation Usability, usabilitygeek.com
- 4 big lessons from The Huffington Post’s redesign, digiday.com
- Five Steps to a Close-to-Perfect Website Launch, www.marketingprofs.com
- Using Clever Copywriting to Enhance Social Visuals, www.socialmediaexplorer.com
- What Grid System Architecture and the Golden Ratio Do for Web Design, uxmag.com
Domaining
- 8 Common Mistakes to Avoid When Buying a Website, www.searchenginejournal.com
- How To Prioritize Your Website Testing, www.goinflow.com
- New TLD competition report is worthless, domainnamewire.com
E-Commerce
- Amazon Taps “On-Demand” Workers for One-Hour Deliveries, www.wsj.com
- Top Five Ways to Grow Your Multi-Channel e-Commerce Business, www.retaildive.com
Email Marketing
- Brilliant examples of brands killing it with email marketing, myemma.com
- How Two Key Factors Affect Email Open Rates, www.marketingprofs.com
- New Study offers what works in email marketing, www.reachmail.net
- Pop-ups push consumers to give email addresses to retailers, www.internetretailer.com
- Talking Agile Email Marketing with Movable Ink CEO Vivek Sharma, www.skyword.com
General Internet Marketing
- 3 Reasons Leadership Will Interfere With B2B Marketing Initiatives, www.komarketingassociates.com
- 7 Traits for Successful Digital Marketing Agency Client Relationships, www.toprankblog.com
- Report: Why Life Event Marketing Is More Effective Than Demographic Targeting, www.adweek.com
Internet Marketing Industry
- Brand Networks Fuses Native Advertising and Content Marketing on a Single Platform, Market Wire
- ChoiceStream Enables Greater Programmatic Control, Transparency with Revamped Self-Service Console, www.choicestream.com
- Origami Logic Raises $25 Million to Solve Marketing’s Biggest Problem, Business Wire
- Sizmek Selected to Join the Amazon Trusted Creative Partner Program, www.sizmek.com
- Tubular Labs Opens East Coast Headquarters in New York City, www.businesswire.com
- Web CMS Platform From Primero Systems Addresses Complex Needs of Franchises, Market Wired
MarTech
- Why Now Is the Time for Advertising and Marketing Technologies to Converge, www.adweek.com
- With Content Marketing Maturity Comes Content Marketing Tech, www.cmswire.com
Mobile/Local Marketing
- 6 Mobile Website Wins, www.koozai.com
- Android is now used by 1.4 billion people, www.theverge.com
- Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?, www.adweek.com
- Editor’s Take: The Apps vs. Browser Debate Is a Distraction, streetfightmag.com
- Google’s Android Marshmallow Will Officially Launch Next Week, techcrunch.com
- Higher mobile budgets correlate to higher revenue, www.mobilemarketer.com
- Internet Users in the US Block Ads Less than in Western Europe, www.emarketer.com
- S’more to love across all your screens, googleblog.blogspot.com
- Say Hello To Google’s Nexus 5X, Starting at $379, techcrunch.com
- Top Free Android Apps August (India), blog.similarweb.com
Social Media
- 159 Top Social Media Sites: The Ultimate List, www.alan-rothstein.com
- 5 Tweet copy best practices for mobile app promotion, www.Twitter.com
- B2B Marketing Interview With LinkedIn’s Jason Miller, www.toprankblog.com
- Facebook Lookalike Audience Best Practices, 3qdigital.com
- How Facebook Learned To Stop Worrying And Love The Rating Point, adexchanger.com
- How Smart Brands are DemoCasting in Social Media, www.convinceandconvert.com
- How to Drive Website Traffic With Instagram, www.socialmediaexaminer.com
- How to Encourage Employees to Share Your Content on LinkedIn, www.socialmediaexaminer.com
- How to Use Paid Social to Improve your Conversion Funnel, www.seerinteractive.com
- Scaling Social Media Across Many Locations With Whole Foods Natanya Anderson, www.stonetemple.com
- Social media and crisis management: a Volkswagen case study, econsultancy.com
- Twitter Plans to Go Beyond Its 140-Character Limit, recode.net
- With Facebook Down and Everyone Looking to Twitter, Brands Missed Their Moment, www.adweek.com
Video
- AOL Unveils Mobile Video Network Go90 With Parent Verizon, adexchanger.com
- ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, www.iab.net
- Comcast Announces a Streaming Video Platform of Its Own, www.adweek.com
- How Blab Went From an Idea on a Napkin to the Hottest Thing in Social Media, www.convinceandconvert.com
- How to Use Twitter Videos, www.internetmarketingninjas.com
- Preview of new capabilities coming to YouTube advertising, Inside Adword
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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