Marketing Day: Yahoo’s Big Mobile Ad Play, Getting More Out Of Adwords Scripts & Cosmo’s Facebook Video Results

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Yahoo’s Big Mobile Ad Play Is Coming
  Marissa Mayer plans to take mobile ads beyond Yahoo’s own network in a bid to grab market share from Facebook and Google.
• Getting More Out Of AdWords Scripts: A Three-Part Series
  From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users.
• Cosmo Magazine Reports Facebook Video Engagement Rates Climbed 200% Year-Over-Year
  “It is a great platform to engage our audience,” says Hearst Magazines Digital Media’s VP of Audience Brian Madden.
• Will Advertising Work On Wearables?
  It’s still too early to make any definitive pronouncements about wearables and smartwatches, let alone whether they’ll be effective advertising channels. Nonetheless, mobile ad exchange TapSense today announced “the industry’s first programmatic ad platform for Apple Watch.” It boasts full Apple Pay integration, new ad formats and “hyper-local targeting.” It sounds great. But there isn’t enough consumer smartwatch […]
• Poll Reveals Pessimism About Viewability In 2015 Among Digital Media & Ad Execs
  Survey also gauges industry thoughts on native, programmatic and ad fraud.
• 5 New Year’s Resolutions To Get The Most From Your Data
  Having lots of data is great, but contributor David Booth reminds us that what counts is what we do with it.
• What You Didn’t Know About Geographic Targeting In Email
  Columnist Jason Warnock suggests ways to take your triggered emails to the next level with geographic targeting.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?
• GM Turning Its Cars Into Rolling (Local) Search Engines
• Local SEO In 2015 – Look At The Big Picture
• So, The CTO Hates Your SEO Project…
• Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday

Online Marketing News From Around The Web:

Affiliate Marketing

• 2014 Affiliate Marketing Year in Review: 5 Key Trends, www.amnavigator.com
• Affiliate Marketing Events in 2015, www.practicalecommerce.com

Analytics

• Finding the ROI in Retail In-Store Analytics, streetfightmag.com

Blogs & Blogging

• 3 Traffic Generation Techniques Beginner Bloggers Can’t Do Without, www.pastmasterblogger.com
• 4 Necessary Steps To Make Your Blog Successful, www.searchenginepeople.com
• Happy New Year! What are Your Blogging Resolutions for 2015?, www.problogger.net
• Make Money Blogging: Start the New Year by Increasing Your Income Streams, www.problogger.net
• What Should The Next State of Digital Blogger Be?, www.stateofdigital.com

Business Issues

• Adviser Guides Obama Into the Google Age, New York Times
• Apple has lost the functional high ground, www.marco.org
• Few minorities in non-tech jobs in Silicon Valley, www.usatoday.com
• Gogo Inflight Internet is intentionally issuing fake SSL certificates, www.neowin.net

Content Marketing

• 16 Stats That Explain Why Adaptive Content Matters Right Now, www.copyblogger.com
• 3 Challenges Content Marketing Will See In 2015, relevance.com
• 3 Great Paid Promotion Channels to Boost Your Content, 3qdigital.com
• 5 Content Marketing Ideas for January 2015, www.practicalecommerce.com
• 5 things we learned about content in 2014, digiday.com
• Are Podcasts the Next Big Thing for Sponsored Content?, contently.com
• Falling Behind on Content? Catch Up With These Content Repurposing Tips, www.toprankblog.com
• Start Small To Show Content Marketing Value to Your C-Suite, contentmarketinginstitute.com
• Start Your 2015 ‘Up-My-Game’ Plan for Content Marketing, contentmarketinginstitute.com
• Treat Your Content Marketing Like It’s Confetti!, marketingthink.com

Conversion Optimization

• Learn How A 10,000 Year Old Habit Boosted Sales by 114%, blog.crazyegg.com
• When Conversion Optimization Best Practices Fail, conversionxl.com

Copywriting, Design & Usability

• 17 Usability Testing Myths and Misconceptions, www.uxmatters.com
• How, When, and Why to Benchmark Your UX Research Findings, www.usertesting.com
• Increasing User Engagement with Rewarding Interactions, uxmag.com
• The Value of, and Steps to Design, the Perfect Website, www.searchengineguide.com
• UX Leadership, Part 2: What Great Leaders Must Do, www.uxmatters.com

Domaining

• 2014 in Review: Short .com domain names worth big money, domainnamewire.com
• Domain Name Lesson from Clarkston, Michigan, www.domaininvesting.com
• Don’t Let Someone Talk Negatively After a Domain Sale, www.domaininvesting.com
• Here is Our Thoughts On The New gTLD Program & Some Predictions for 2015, www.thedomains.com
• Will New Top Level Domains Matter in 2015?, www.inc.com

Ecommerce

• 15 Ecommerce Resolutions for 2015: Part 1, www.getelastic.com
• 20 Ideas Worth Stealing, nrf.com
• Amazon’s Third-Party Merchants Are a Growing Piece of the Sales Pie, blogs.wsj.com
• Free delivery creates holiday boon for U.S. consumers at high cost, Reuters
• How ecommerce won this holiday season and what it means for 2015, econsultancy.com
• Seattle-area businesses plug into China’s love of online shopping, Seattle Times

Email Marketing

• 2015 Retail Email Calendar – Start Planning!, blog.getresponse.com
• 6 Tips to Whip Your Subject Lines into Shape for 2015, www.verticalresponse.com
• Email Lists: Make them a Priority in 2015 with These Tips, www.problogger.net
• Mobile shoppers respond to e-mails designed with them in mind, www.internetretailer.com
• SPAM Sent by Publishers Does Not Create Jurisdiction Over Digital Marketing Company, performinsider.com
• Why I Deleted Thousands of Email Subscribers, www.gauherchaudhry.com

General Internet Marketing

• 38% of marketers do not use personalisation: report, econsultancy.com
• Four Digital Marketing Trends You Must Be Aware of in 2015, www.callowaygreen.com
• The Ultimate 2015 Marketing Checklist To Guarantee Success, heidicohen.com
• Tomorrow’s CMO Will Be Plugged Into All That Touches the Marketing Cycle, www.adweek.com
• Top Brand Marketers Share What They’re Gearing Up for in 2015, www.marketingprofs.com
• Why 2015 Might Be Your Best Year for Internet Marketing, blog.kissmetrics.com

Internet Marketing Industry

• Salesforce.com rolls out a portal for selling B2B mobile apps, www.internetretailer.com

Mobile/Local Marketing

• A Banner Year For Innovative Mobile And Digital Ad Units, adexchanger.com
• Millennials’ entrepreneurial spirit points to boost in mobile POS use, www.mobilecommercedaily.com
• Phablets Performed Fabulously on Christmas, www.emarketer.com
• Taco Bell To Give Away 1M Doritos With Mobile Orders in January, MediaPost

Reputation Management

• Online reputation management pioneer launches Reputation Refinery agency, www.marketingpilgrim.com

Social Media

• A smarter way to optimize your campaigns on Facebook, www.insidefacebook.com
• Facebook Acquires Wit.ai To Help With Speech Recognition And Voice Interfaces, TechCrunch
• How Social Listening Can Improve Your Marketing, www.socialmediaexaminer.com
• Mark Zuckerberg’s 2015 Personal Challenge: Putting the Book in Facebook, allfacebook.com
• New Social Media Research Uncovers the Big Problem for Businesses, www.convinceandconvert.com
• Start Off 2015 on the Right Foot With These Social Media Tips, blog.hootsuite.com
• The Ultimate 2015 Resolution List For Social Media Marketers, www.socialbro.com
• Twitter Engagement Tip: Be Active, Not Passive, www.mediabistro.com
• What If Your LinkedIn Profile Was Like Tinder?, marketingthink.com
• What social currency can do for – and to – the marketer’s brand, www.mobilecommercedaily.com
• Which Types of Facebook Content Get More Shares and Comments?, simplymeasured.com

Video

• 15 Tips for Filming and Editing Marketing Videos, www.wordstream.com
• 9 Cool Youtube Tools to Boost Your Creativity, www.internetmarketingninjas.com
• Communities In Schools Taps Custom Video To Bolster Brand Recall, adexchanger.com
• Is Google using YouTube to tighten its grip on ad tech?, digiday.com
• Kick Your YouTube Views Into High Gear: Video Analytics, growmap.com
• Tube Centrex Aims To Build Video Apps For YouTube Stars, Luxury Brands, And Others, techcrunch.com