Marketing Day: World Cup Ads Blocked, Instagram Ads Go International & YouTube Subscriber Counts
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Trademark Worries Block “World Cup” Ads On Google The World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- How Trademark Worries Block “World Cup” Ads On Google
The World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans tuning in throughout the month-long tournament. Soccer (football, to most) fans have already begun turning to Google for World Cup information, and search volume will continue to surge once play […]
- New Facebook Analytics Team: EdgeRank Checker And Socialbakers Join Forces
Socialbakers and EdgeRank Checker, two leading social media analytics providers, are joining forces, AllFacebook reported today. The partnership will combine EdgeRank Checker’s Facebook News Feed analytics and engagement optimization with Socialbakers’ social insights for Facebook and other networks, including Twitter, YouTube, Instagram and LinkedIn. EdgeRank Checker customer accounts will be transferred into the Socialbaker system […]
- Instagram Will Extend Ads To Canada, Australia & The UK
Instagram, continuing its measured approach to advertising, today announced that it will offer ads in three new markets — Canada, the United Kingdom and Australia — “later this year.” The visual social network first started selling ads last November, limiting access to a small group of advertisers and emphasizing that it would work to avoid […]
- Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List
YouTube has released its top ten “Cannes to Cannes” video ads, ranking the most popular global video ads between March 1 of last year through April 30 of this year. Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad featuring […]
- YouTube Creators May See Drop In Subscribers After Suspended Accounts Are Removed Next Week
YouTube creators may see a slight drop in their subscriber numbers beginning next week. On June 16, Google’s video platform will be removing suspended accounts from all of its channels’ subscriber counts in an attempt to free its site from spam and abuse. From the announcement: This means some of you will notice a minor […]
- Infographic: How To Increase Your Followers On Pinterest
Pinterest is one of the hottest social media platforms out there, but it can still be a mystery to some marketers. Fear not. Those images can be worth 1,000 words — and thousands of followers, if done right. Below, the folks at Who Is Hosting This have put together an infographic with tips on getting […]
- Airline Takes Inflight Experience To The Streets And To Social Media
With a bit of guerrilla/ambient marketing, Air New Zealand has launched the #AirNZLondonReady Truck Tour which will make stops throughout the Southern California area to tout daily flights from LAX to London as well as showcase the airline’s inflight products to travelers and the travel trade. The roving truck will feature Air New Zealand’s Economy […]
- Android Google Now Updates To Include Public Transportation Alert & Upcoming “Nearby” Feature
AndroidPolice.com reported two new Google Now features last week, a public transportation alarm to alert users when they have reached their stop, and the soon to be released “Nearby” feature that lets users – and devices – know when they are in close proximity to each other. While the public transportation alarm appears to be […]
- Flickr To Terminate Facebook & Google Logins After June 30th
Yahoo has worked hard to turn Flickr back into a social image sharing threat again. The most recent Flickr 3.0 apps are beautiful, feature rich, and after June 30th, you’ll need to have a Yahoo account to access them. In Yahoo’s attempt to push their own usernames (gathering user data & insights in the process) […]
- Influencer Marketing Tools That Will Power Your Content In The Future
Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This relatively new form of marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole […]
- 5 Places To Find Content Inspiration In A Dreary Office
Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his interview with The Paris Review in 1957, he makes the author’s life sound downright leisurely. “I am a completely horizontal author. I can’t think unless I’m lying down, either in […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014
- A Marketer’s Guide To Using Regular Expressions In SEO
- Yes, Google Will Disclose “Right To Be Forgotten” Removals
- Doodle 4 Google Winner Awarded $30,000 Scholarship & Spot On Google’s Homepage
- Why You Don’t See “World Cup” Ads On Google
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- 6 Questions Your Boss Will Ask About Google Analytics, www.koozai.com
- Attribution: What’s available in GA and which should you use?, www.stateofdigital.com
- 7 Analytics Tools to Track Local Campaigns, Street Fight
- Guest Expert: RJMetrics on The 6 Data Tools Every Marketer Should Know About, Silverpop
Blogs & Blogging
- 7 Reasons Why Your Blog Is Failing (and How to Fix It), www.quicksprout.com
Business Issues
- Exclusive: Facebook buying 59-acre, 10-building TE Connectivity campus in Menlo Park, www.bizjournals.com
- Amazon To Launch Subscription-Based Billing And Recurring Payments Service, TechCrunch
- Facebook Has Another Go At Snapchat With Slingshot, TechCrunch
- GoDaddy revs up IPO plans, fortune.com
- Look At The Insane Perks Google Interns Have That You Don’t, Huffington Post
- Yelp ShamROCKS Dublin with Opening of New European HQ, Yelp Official Blog
Content Marketing
- 9 Content Marketing Growth Hacks to Drive Traffic and Conversions, Unbounce
- 9 Time Saving Writing Tools for Content Marketers, www.jeffbullas.com
- Can Someone Please Explain What Native Advertising Is?, 3Q Digital
- Three Signs You’re Ready to Focus on Content Marketing, MarketingProfs
- What the Demise of the Cookie Means For Content Marketers, Contently
Copywriting, Design & Usability
Domaining
- No More Facebook Promotion? FB Fails to Renew FacebookPromotion.com, Bill Hartzer
- Brand Protection Fail!: 25 More Trademarked Domains Drop Including MicrosoftSoftware.com, The Domains
- Which new TLD is on top? Here’s one answer., Domain Name Wire
Ecommerce
- A fashion brand expands its global ecommerce footprint in a hurry, Internet Retailer
Email Marketing
Internet Marketing Industry
Mobile/Local Marketing
- Apple Begins Rejecting Apps That Offer Rewards For Video Views, Social Sharing, TechCrunch
- Food Network taps mobile commerce to drive viewer loyalty, Mobile Commerce Daily
Social Media
- Thanks for nothing, jerkface, www.zdnet.com
- Engaging with Customers Through Social Media, www.revenews.com
- The Beauty of Marketing on Pinterest: Numbers and Examples, www.internetmarketingninjas.com
- Answers to Two Frequently Asked Pinterest Questions, blogs.constantcontact.com
- Beware Facebook EdgeRank Scammers, All Facebook
- Complete Guide to Influencer Marketing: Strategies, Templates & Tools, Content Marketing Institute
- How to get Twitter Followers for Free, www.razorsocial.com
- How To Use Twitter To Network With Your Local Community, Media Bistro
- The Unexpected Way to Increase Social Shares by 6%, Crazy Egg
- Twitter served as a second home to the French Open, Official Twitter Blog
Video
- Google and the accidental mystery of Webdriver Torso, www.engadget.com
- Behold: the very first Vine created in space is a time-lapse, www.insidemobileapps.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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