Marketing Day: Vine’s New Features, Snapchat Enters The Ad Business & Holiday Email Send Tips
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mobile Is Rising Star Of The Ecommerce Show An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its smaller-screen […]
Amy Gesenhues on August 20, 2014 at 5:04 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Mobile Is Rising Star Of The Ecommerce Show
An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its smaller-screen challenges, mobile commerce is far outpacing the rest of US retail and ecommerce in terms of growth. According to recent figures from comScore, m-commerce grew 47 percent year-over-year, while overall ecommerce grew […] - The Most Successful Businesses Will Be Customer Obsessed Says Forrester’s Sheryl Pattek
“The world is changing and it’s time to get customer obsessed,” Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership Practice Forrester Research told the audience of marketing technologists at the MarTech conference in Boston Wednesday. In her talk entitled “Making Marketing Thrive in the Age of the Customer,, Pattek shared the work she […] - Vine Adds Ability To Share Clips From Camera Roll, Plus Other Video Editing Improvements
Vine announced an update today that will make it easier for marketers to create content for the six-second video sharing service. Previously, the Vine app only enabled posting of in-the-moment video, but now Vine users will be able to pull previously shot clips from their camera rolls. “You can select one video or mix together […] - ‘Water Critic’ Arthur Tweedie Hams It Up On Social Media With Expert Water Advice
The effort for PUR water filters aims to inject some fun into a terribly boring category. - Diving Into The ALS #IceBucketChallenge — Viral Success For A Cause
There is no doubt the ALS Ice Bucket Challenge has taken the world by storm. It all happened so fast, too. I received the challenge from my friend Adam Melson, and, to be honest, I had no idea what was happening. I woke up in the morning and thought to myself “Oh S#*t, do I really have […] - Snapchat Is Planning A Move Into News, Advertising
Snapchat, the Mission Impossible-style communications app (your message will self-destruct in 3, 2, 1), is planning to expand into news, entertainment and advertising, according to the Wall Street Journal. The Journal reported that the startup has been talking to advertisers and at least a dozen media companies, including newspapers, magazines and television networks, in recent […] - Google Rolls Out App Promotion Ads On Search And YouTube
Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads. These ads formats rolled out on the Google’s mobile AdMob Network in June and today became available on Google search and YouTube globally. App Install Ads Google’s mobile app install (or click-to-download) ads […] - The Seasonality Of Mobile Device Usage: Warmer Weather Tempers Tech
Media usage often dips during the summer to reflect that people are more likely to be out and about. But what about usage for mobile devices, which accompany us outside? - Get To Know: HomeAdvisor Senior Vice President Of Marketing Allison Lowrie
As HomeAdvisor’s senior vice president of marketing, Allison Lowrie oversees everything from brand management, customer acquisition and marketing intelligence to communications and creative production for the online network of home improvement resources. Leading HomeAdvisor’s marketing efforts since 2010, Lowrie was part of the team that managed HomeAdvisor’s extensive re-brand in 2012, which included the launch […] - Pre-Holiday Email Frequency: Too Much Or Too Little?
A Return Path analysis shows some retailers are getting the frequency equation just right. Learn from their example. - Survey Of 500+ Publishers Reveals How They Want To Be Pitched
Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches. - Study: Mobile Emails Resulting In More Orders, But Revenue Not Climbing Nearly As Fast
According to a recently released email benchmark study from Yesmail, consumers are making a lot more purchases from emails opened on a mobile device since last year, but revenue from mobile email orders is not experiencing the same upward swing. Analyzing mobile email data from Q2 2013 through Q2 of this year, the study found […] - Your Twitter Feed Now Officially Includes More Than Tweets From People You Follow
Twitter’s latest experiment — selectively pushing tweets that seemingly don’t belong into your timeline — is no longer an experiment. As first noticed by Quartz’s Dan Frommer this afternoon, Twitter has updated its “What’s a Twitter timeline?” help page. Along with the basic definition of “all Tweets from those you have chosen to follow on […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
- Live @ SMX East: How To Secure Your Site For Google’s HTTPS Algorithm
- Google’s 2013 Mobile Search Revs Were Roughly $8 Billion
- 3 Simple Ways Email Can Drive SEO Results
- Google AdWords Launches New Bulk Editing Tools
- Search & ROI: Make The Most Of This Evolving Relationship
- New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions
Online Marketing News From Around The Web:
Analytics
- Measurement and analytics: what resources do companies allocate?, econsultancy.com
Blogs & Blogging
- 3 Effortless Ways To Come Up With A Topic For Your Business Blog, www.nerdsdoitbetter.com
- 4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries, www.copyblogger.com
- 6 Red Flags in WordPress Themes, www.searchenginejournal.com
- Are you making these 10 silly blogging mistakes?, blog.getresponse.com
- How to Use Content Themes to Make Blogging a Snap, www.problogger.net
- Is It Worth Responding to Blog Comments?, www.quicksprout.com
- Send to WordPress: Chrome Extension Exports Google Docs to WordPress Posts, wptavern.com
- The PMA Releases “Blogging and New Media Disclosure Information” Document, thepma.org
- Top 3 Blogging Mistakes You Do, www.7boats.com
Business Issues
- GoDaddy Acquires Mad Mimi, www.godaddy.com
Content Marketing
- 3 Surprising Benefits of Having an Inbound Content Strategy, www.lyntonweb.com
- 3 Ways To Maximize the Reach of Your Content, www.johnchow.com
- Brands That Tell Stories Gain Audiences, www.searchenginepeople.com
- Create Better Visual Content: 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr, www.toprankblog.com
- How Content Marketing Measurement has Evolved, blog.visual.ly
- How to Create Evergreen Content that Builds Your Business, www.distilled.net
- Promote Your Content Using Paid, Earned and Owned Media, relevance.com
- Take Your Event Beyond Its Venue: 4 Content Marketing Ideas, contentmarketinginstitute.com
- The Value of Writing for Multiple Audiences, blog.raventools.com
- What Is Content Marketing? And 9 More Content Marketing Questions Answered, www.b2bmarketinginsider.com
Conversion Optimization
Copywriting, Design & Usability
- Off To The Races: Getting Started With Design Sprints, www.smashingmagazine.com
Domaining
- ICANN Names 4 Initial Members of Accountability & Governance Public Experts Group, www.thedomains.com
Ecommerce
- 4 Predictions for the 2014 Holiday Shopping Season, www.practicalecommerce.com
- 5 Tips that Boost Sales and Search Rankings for Ecommerce Sites, www.marketingwords.com
Email Marketing
- 3 Tips to Create Personalized Holiday Emails, blog.movableink.com
- How Marketers Handle Global Email Campaigns, www.marketingprofs.com
- How to get your emails opened, www.launchgrowjoy.com
General Internet Marketing
- Developing Personas: B2C in a B2B World, www.stateofdigital.com
- The complete guide to using quizzes in your marketing strategy, econsultancy.com
- The Seven Deadly Sins of Marketing Automation, www.marketingprofs.com
Internet Marketing Industry
- Digital Media Veterans Celia Wu & Tim Faircliff Take Leadership Positions Within The 614 Group, www.digitaljournal.com
- IgnitionOne Strengthens Management Team with Addition of Jon Baron, www.ignitionone.com
- TubeMogul Enters Exclusive Partnership with Integral Ad Science For Independent Viewability and Fraud Verification, www.bizjournals.com
Mobile/Local Marketing
- 8 ways mobile can work harder for brands and retailers, www.mobilecommercedaily.com
- Mobile push notifications: an effective but underused marketing channel, econsultancy.com
- News Industry Drives Mobile Ad Growth in APAC, www.emarketer.com
- Write Better Ads For Your Mobile Audience, www.ppchero.com
Social Media
- 4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy, simplymeasured.com
- 4 Tips to Create the Perfect Cover Photo on Any Social Network, www.socialmediaexaminer.com
- 99% of Social Media Posts Generate Almost no Engagement [STUDY], www.mediabistro.com
- A Step-by-Step Guide To Hosting or Joining a Twitter Chat, blog.bufferapp.com
- Benefits of Social Media Scheduling, blog.tailwindapp.com
- Facebook: How PMDs Should Approach Retailers, allfacebook.com
- Giving You More Reasons to Share on SlideShare, blog.linkedin.com
- How to Grow Your Business With Google Plus Hangouts, www.adviceinteractivegroup.com
- How to Make Simple Animations for Social Media, www.razorsocial.com
- How To Use Google Plus Like A Marketing Pro, authoritylabs.com
- Social Media Launch & Influencer Strategies for Startups, Entrepreneurs, www.pammarketingnut.com
- SPMD SocialCode: Consider the Lifetime Value of Facebook Likes, allfacebook.com
- Statistics Highlight the Power of Social Media Marketing, www.offervault.com
- The 6 Critical Types of Social Media Comments You Must Plan For, www.jeffbullas.com
- This Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social, contently.com
- Top 4 tips for creating a successful targeted Facebook ad campaign, www.insidefacebook.com
- Twitter is TV, qz.com
- Twitter to Remove Images of the Deceased Upon Families’ Request, Wall Street Journal
Video
- 9 Types and 6 Tips for Vine Video Marketing, www.getelastic.com
- How The Socialization of Video is Driving Massive Consumption, www.reelseo.com
- Marketers Need to Figure Out What Branded Video Viewers Want, www.emarketer.com
- Understanding YouTube Analytics, blogs.constantcontact.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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