Marketing Day: Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• No, we can’t say Facebook CPMs are up because of the News Feed change
  Mar 9, 2018 by Ginny Marvin
  Why new data doesn’t indicate whether people are spending less time on Facebook now. And what it does show.

• Twitter’s Jack Dorsey says the platform’s intention is to open verification to everyone
  Mar 9, 2018 by Amy Gesenhues
  During a 45-minute livestream, Twitter’s CEO and three other executives answered questions around the site’s safety-abuse and misinformation issues.

• What’s the real strategy behind Amazon’s acquisition of Ring?
  Mar 9, 2018 by Barry Levine
  For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer experience.

• TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
  Mar 9, 2018 by Barry Levine
  Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the brand.

• IAB Europe unveils its GDPR Transparency & Consent Framework
  Mar 9, 2018 by Barry Levine
  Advertisers, say hello to the Daisybit.

• Accelerating your AI journey — 5 steps to get CMOs started
  Mar 9, 2018 by Jim Yu
  Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.

• Swift shifts in marketing spend aren’t enough to stem the Amazonian tide
  Mar 8, 2018 by Mike Sands
  Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today’s environment.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Help your people help your customers
  Mar 9, 2018 by John Steinert
  Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales enablement.

Online Marketing News From Around The Web:

• Do Agile Marketers Wear the Quality Content Crown?, Content Marketing Institute
• Ecommerce Customer Experience: Mastering Acquisition and Retention, Shopify
• Facebook is making moves to improve the quality of Watch video programming, Digiday
• For Digital Ads, Minimal Text Converts the Best, Practical Ecommerce
• How to Create a Webinar from Scratch in 10 Simple Steps, Convince and Convert
• How to Write the Perfect Welcome Email in Under One Minute, AWeber
• Marketing To Teens? Influencers May Be Your Best “Only” Shot, MediaKix
• What Really Matters In Ad Tech, AdExchanger
• Why Consumers Leave Ecommerce Sites and Apps Without Purchasing, MarketingProfs
• Why your online video strategy should be more than uploading your TV spot, Think with Google