Accelerating your AI journey — 5 steps to get CMOs started
Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.
The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their competition, now is the time to get started with this new capability.
As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the perception is that AI is yet another technology area that must be grappled with and understood.
The reality, however, is that AI will not add complexity but instead should make it easier for the CMO to access insights and automation that influence sales, boost operational efficiency and increase customer lifetime value.