Marketing Day: Teens Fleeing Facebook, Amazon Retail Store, Holiday E-Commerce Sales Estimate Rises
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Night Owls: One-Third Of Google Product Searches Happen In The Wee Hours With devices at our fingertips round-the-clock, perhaps it shouldn’t shock anyone that product searches are occurring at all hours […]
Matt McGee on October 9, 2014 at 5:04 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Night Owls: One-Third Of Google Product Searches Happen In The Wee Hours
With devices at our fingertips round-the-clock, perhaps it shouldn’t shock anyone that product searches are occurring at all hours of the night. Would you guess that a full third of product searches on Google occur between 10:00 p.m. and 4:00 a.m., though? That information has obvious ramifications for campaign scheduling, and points to other […] - Report: Amazon To Open New York Retail Store
According to reports appearing on CNBC and in the Wall Street Journal (WSJ), e-commerce pioneer Amazon is going to open a Manhattan retail store. The store is reportedly scheduled to open in time to capture holiday traffic and purchases. The store’s location is going to be at 7 West 34th St., across from the Empire […] - Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
Digital Marketing Depot presents “Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer” on Thursday October 23 at 1 PM EDT. In this webcast Forrester Research, Inc. ís Principal Analyst Jim Nail and Quaeroís Michelle Boockoff-Bajdek will discuss how second screening is additive to both the viewing and buying experience as well as the bottom line. […] - Google Adds The Ability To Post Polls On Google+
What does Google+ have that Facebook doesn’t? Starting today, Google’s social network is giving pages and profiles the ability to create and post polls. That’s a feature that Facebook took away from users in 2012 and Pages last year. The Facebook “Ask Question” polling feature is still available on Facebook Groups and some major media […] - Google Launches Primer, A New iOS App That Offers Marketing Basics For Startups & Newbies
Google has launched a new iOS app, called Primer, to help startups with their marketing efforts. Billed as a no-nonsense, jargon-free app, Primer offers a very basic … er … primer for businesses trying to negotiate the complicated world of online marketing. “We realize that some of the Google ad-tech products which connect businesses to […] - Apple, Google Top Two Global Brands On Interbrand List
Apple is the world’s top brand according to branding consultancy Interbrand. That’s followed by Google in the number two position, with 10 other tech-industry brands in the top 50. Facebook is number 29 on the list. Interbrand has released its “Best Global Brands” list annually since 1998. It measures and ranks brands by value. A variety of […] - MassMutual’s #LoveisaGift Social Initiative Aims to Raise $50K For Easter Seals
The life insurance company turns people’s attention to the ones they love in a philanthropic social effort. - Weak & Unethical Agency Sales Pitches: How To Spot Them And Why You Shouldn’t Make Them
How not to win new clients. Does anyone you know fall into this trap? If so, try an intervention. - How Marketers Can Get In Sync With The Multi-Screen World
How can you target users with relevant ads across multiple devices? Columnist Soo Jin Oh explains the state of the art and provides some tips. - Snapchat’s New Ads Will Allow Marketers To Purchase Untargeted, Vanishing Placements
The insanely popular temporary photo and video sharing network Snapchat is on the verge of monetizing the service according to CEO Evan Spiegel. Since turning down Facebook’s roughly $3 billion dollar offer, the social network has been valued near $10 billion dollars, but has yet to capitalize through advertising. According to the Wall Street Journal, […] - Getting Online Video Ads Right!
Videos ads are growing in popularity, and knowing how to do them right is an essential skill for any marketer. - Holiday E-Commerce Sales Expected To Rise 8 – 11 Percent This Year
E-commerce sales are expected to rise between eight and 11 percent this holiday shopping season. That’s the word from Shop.org, which released its holiday shopping online sales forecast earlier this week. Shop.org today released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8 – 11 percent over last […] - Facebook Pads Its Social Login Lead In Q3
Facebook has solidified its position as the top social login provider, accounting for 46% of the industry total, according the third quarter report by online customer management firm Janrain. Facebook increased its share of logins on Janrain’s network by 2 percentage points, its second consecutive quarter-over-quarter gain, and the social network extended its lead over […] - This Survey Says: Teens Are Fleeing Facebook; Instagram & Twitter Are More Popular
Add another survey to the mix of contradictory data about teens and Facebook. This one — by investment bank Piper Jaffray — found a huge dropoff in the last six months in the number of teens who say they use the social network. How huge? Teen’s Facebook use plunged 72% in the spring of 2014 […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- U.S. Search Award Winners Announced
- Google Upgrades Conversational Search On Its Mobile Apps
- Wanted: Session Ideas For SMX West
- Pigeon Rolled Back? Law Firm Study Says Yes
- Bing Ads Makes Combined Tablet-Desktop Targeting Official
Online Marketing News From Around The Web:
Analytics
- 2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors, ConversionXL
- 4 Solutions To Sampled Data in Google Analytics, www.e-nor.com
- A Global Cost View Across Digital Channels in Analytics, PPC Hero
- How to Make Marketing Analytics Easier, Convince and Convert
Blogs & Blogging
- Ask The Right Questions: Creating Awesome Blog Content By Interviewing Others, tweakyourbiz.com
- Why An Editorial Calendar Is Vital For Any Serious Blogger, tweakyourbiz.com
Business Issues
- Can Android’s New $100 Smartphone Attract the Next Billion Buyers?, Wall Street Journal
- Google asks U.S. Supreme Court to decide Oracle copyright fight, Reuters
- Google on its way to surpass $1 billion in revenue from India in FY15, economictimes.indiatimes.com
- Marissa Mayer’s Secret Plan For Tumblr, Business Insider
- Twitter’s News Chief Vivian Schiller Is Latest Departure, Wall Street Journal
- With Its iOS Update, StumbleUpon Becomes A Mobile Chat App, TechCrunch
Content Marketing
- 5 Tips on How to Be Effective at Content Marketing, www.jeffbullas.com
- Opinion-sifter Appinions renovates its platform to better watch what you say, VentureBeat
- This Org’s Content Marketing Saves Thousands of Dogs and Cats From Euthanasia Each Year, Contently
- Treating (Not Tricking) Your Readers With Quality Content, www.thunderactive.com
Copywriting, Design & Usability
Display & Contextual Advertising
- Microsoft Gears Up For Programmatic Direct, Ad Exchanger
Domaining
- 1st Official New gTLD Registry Purchase As Radix Acquires .Tech, The Domains
- Big Apple’s new .NYC domain adds 16k registrations at launch to hit 27k, Domain Name Wire
- Expired Domain Name Report: iWealth.com $12k and more, Domain Name Wire
Email Marketing
- 5 Simple Ways to Get More Paying Customers Out of Your Email Marketing, Unbounce
- Coming soon: Email automation, powered by Emma, myemma.com
- Creating Email-Opening Worthy Content, AWeber
- How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign, MarketingProfs
Mobile/Local Marketing
- Kohl’s leverages mobile loyalty program to drive customer engagement, Mobile Commerce Daily
- Mobile in-store experiences are boosting sales, Mobile Commerce Daily
- Retailers settling into analysis paralysis over mobile commerce progress, Mobile Commerce Daily
- Weather Channel’s Web, Mobile Growth Leads to Advertising Insights, BusinessWeek
Other Items
Social Media
- 3 Social Media Tactics From The Top 50 Retail Brands in the U.S., simplymeasured.com
- A Simple Strategy for Finding New Customers on Social Media, blogs.constantcontact.com
- Facebook Marketing Tips: How to Get Organic Engagement on Facebook, blog.bufferapp.com
- How the “buy now” button could revolutionize social commerce, www.the-future-of-commerce.com
- Imgur Updates GIF Format to Load Much Faster, Mashable
- Like It or Not: Get Facebook News Feed Working for You, recode.net
- Marketers Identify the Pros and Cons of Snapchat Taking on Ads, AdWeek
- Shared Opinions on Social Media Major Influence on Purchase, MediaPost
- Smile! Marketing Firms Are Mining Your Selfies, Wall Street Journal
- Social Logins May Actually Be a Thing, eMarketer
- Unilever’s Dove Tries Snapchat for Self-Esteem Effort, Ad Age
- Wendy’s Launches BBQ Products on Twitter With Help From Ribeiro, Macchio and Austin, AdWeek
- Why journalism needs to get over its fear of Facebook, davidhiggerson.wordpress.com
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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