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MarTech » Performance Marketing » Facebook Pads Its Social Login Lead In Q3

Facebook Pads Its Social Login Lead In Q3

Facebook has solidified its position as the top social login provider, accounting for 46% of the industry total, according the third quarter report by online customer management firm Janrain. Facebook increased its share of logins on Janrain’s network by 2 percentage points, its second consecutive quarter-over-quarter gain, and the social network extended its lead over […]

Martin Beck on October 8, 2014 at 6:48 pm

Janrain-Q3-2014

Facebook has solidified its position as the top social login provider, accounting for 46% of the industry total, according the third quarter report by online customer management firm Janrain.

Facebook increased its share of logins on Janrain’s network by 2 percentage points, its second consecutive quarter-over-quarter gain, and the social network extended its lead over second-place Google to double-digits for the first time since the first quarter of this year. Google’s share dropped 3 percentage points, its second consecutive quarterly decrease.

Twitter’s share increased 1.3 percentage points, remaining in third place at 7%. Growth was also strong among Instagram, Amazon and PayPal.

Janrain breaks down its results into six industry verticals — media, consumer brands, retail, entertainment, music and B2B — and Facebook leads all but one, B2B where Google, Facebook and LinkedIn regularly trade places. Google pulled into a narrow lead this quarter.

janrain-B2B-3q-2014

Facebook is most dominant in the entertainment and gaming category with a share of nearly 70%, an increase of 9 percentage points in the last year.

View the full report on Janrain’s blog.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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