Marketing Day: Snapchat tests an ecommerce option, Instagram Nametags & dynamic search ads

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Snapchat looks to offer new ecommerce options for Discover Publishers
  Apr 12, 2018 by Amy Gesenhues
  A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform.
• Instagram tests scannable Nametags, taking another page from Snapchat’s playbook
  Apr 12, 2018 by Amy Gesenhues
  Similar to Snapchat’s Snapcodes, Nametags will allow users to create a scannable image that makes it easier to gain followers.
• Report: Sales of Apple smart speaker stall
  Apr 12, 2018 by Greg Sterling
  According to Slice Intelligence Apple saw 10 percent of Q1 US smart speaker sales but the number has fallen more recently.
• Grabbr employs blockchain tech to lock-record its social sharing
  Apr 12, 2018 by Barry Levine
  The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical metric.
• A panda named Genius joins this world to boost a new IMAX movie
  Apr 12, 2018 by Barry Levine
  The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers.
• What marketers need to know about Facebook’s updated Business Tools Terms
  Apr 12, 2018 by Greg Finn
  The updates are largely guided by GDPR and go into effect May 25, 2018.
• Behavioral triggered emails: Not just for ecommerce anymore
  Apr 12, 2018 by Jose Cebrian
  You may associate behaviorally triggered emails with ecommerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment.
• Dynamic Search Ads are for amateurs or superheroes
  Apr 12, 2018 by Daniel Gilbert
  Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management.
• How to outdo the PPC robots in shopping ads
  Apr 12, 2018 by Frederick Vallaeys
  Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
  Apr 12, 2018 by Michelle Robbins
  A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress.

Online Marketing News From Around The Web:

• Agencies, do you win business by accident or design?, Econsultancy
• As New Ad Marketplaces Form, Media Companies Must Find Their Place, AdExchanger
• Brand Loyalty Program Satisfaction and Engagement Trends, MarketingProfs
• Facebook Won’t Oppose California Consumer Privacy Act Anymore, Variety
• Falling Behind Your Competitors? Build a Content Brand, Content Marketing Institute
• How to Put the Trust Back Into Email Marketing, CMS Wire
• Inside The Local News Subscriptions Accelerator: 10 Email Marketing Tips, Facebook Media
• Make Your Conversations More Engaging with GIFs in Messaging, Official LinkedIn Blog