Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Instagram tests scannable Nametags, taking another page from Snapchat’s playbook

Instagram tests scannable Nametags, taking another page from Snapchat’s playbook

Similar to Snapchat's Snapcodes, Nametags will allow users to create a scannable image that makes it easier to gain followers.

Amy Gesenhues on April 12, 2018 at 2:16 pm

It appears Instagram is once again taking a page from Snapchat’s playbook. The Facebook-owned social media site confirmed it is testing Nametags, a feature that works similar to Snapchat’s Snapcodes, per TechCrunch.

Instagram’s Nametags will let users create an image that other users can then scan with the Instagram Stories camera to follow someone. While the feature will make it easier for Instagram users to gain more followers, brands and influencers will be able to use Instagram’s scannable images outside of the platform — for example, on posters or merchandise — to help grow their audience.

TechCrunch — which gained insight into how Nametags would work via an Instagram user who had received early access to the new feature — says Instagram profiles will include a QR scanner button that opens a Nametag editor screen. From there, users will be able to create their Nametags.

From the TechCrunch report:

They [users] can then choose from a purple Instagram color gradient background, a pattern of one emoji they choose or a selfie they can jazz up with augmented reality face filters that then becomes an emoji pattern. The user’s Instagram username appears in the center. For now, users in the test group can’t share or scan Nametags. But the code we discovered explains that users can scan them to follow people.

Instagram’s borrowing of Snapchat’s features is not a new take, as we reported in May of last year when Instagram rolled out selfie-mask filters. Before that, there was the launch of Instagram’s Stories, and then its events video live channels, Instagram’s version of Snapchat’s Live Stories.

Last month, Instagram announced any square or landscape photo or video under 15 seconds uploaded by an advertiser would be automatically adjusted to fit a full screen. For its part, Snapchat added the ability for its ad creation tool to automatically convert horizontal videos, photos and website content into vertical video ads more than nine months ago.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Marriott launches its own media retail network

    Why marketers have a love-hate relationship with complexity

    If Harry Potter led marketing operations, where would his team sit?

    How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

    Martech firms among 3rd parties scooping email addresses from websites prior to form submission

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

Thinking Bigger About Marketing Budgets

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.