Marketing Day: SMX Retargeting Roundtable, Getting More Yelp Reviews & Content Marketing Tips

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• How Will Brands Cash In On Native Facebook Video?
  Stay tuned, but for now Facebook is running a limited test allowing Fox Sports and the NFL to sell ads against native video.
• Lamar Outdoor #UltimateSelfieCampaign Awards Digital Billboard Fame To Those Who Make Charitable Donations
  The outdoor advertising company uses its inventory to drum up support for local charities.
• Retargeting Roundtable: Up Close @SMX
  Columnist Janet Driscoll Miller recaps the Retargeting Roundtable session featuring experts from Triggit, AdRoll and Fanatics Inc.
• Incentivized Check-ins: A “White-Hat” Trick For Getting More Reviews On Yelp
  At the LSA-SMX West Local Search Advantage Workshop this week, Yelp’s Luther Lowe offered a number of “white hat tips” for marketers on reputation management and reviews. There was one gem that I was totally unaware of: “incentivized check-ins” can help generate Yelp reviews.
• Content Marketing Success Now Depends On Your Own Website And UGC
  Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content.
• Report: Only Massive Nexus 6 Will Work With New Google Wireless Service
  According to an article in the Wall Street Journal, Google Wireless could launch by the end of next month. The “big catch” being discussed today, however, is that only one phone will work on the hybrid network: the massive Nexus 6 (by Motorola).
• VW Touts TDI Clean Diesel With ‘Golden Sisters’ Video Series On Tumblr
  The German carmaker aims to dispel “old wives’ tales” about diesel engines using humor.
• Kik Adds Targeting To Promoted Chats For Brands
  Messaging app now offers targeting by gender, geography and mobile device for the 60 brands using its Promoted Chat product.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Changes Car Insurance Links After SEOs Complain
• Take These 3 Actions To Ready For Google’s Mobile Search Update
• Search In Pics: Google & Muppets, Yahoo Yodeling & Google Hamentashen
• Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]
• Google Says It Is Working On Improving App Discovery Within Web Search
• Google Debuts AdWords Dynamic Structured Snippets
• Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals

Online Marketing News From Around The Web:

Analytics

• 4 Reasons Data Driven Small Businesses Are Embracing Big Data, smallbiztrends.com
• Data: Still An Albatross For CMOs?, adexchanger.com

Blogs & Blogging

• 6 Shortcuts for Online Success. These Tips Might Save You Years., www.blogtyrant.com
• WordPress Publishes Security White Paper, wptavern.com

Business Issues

• Apple Added To Dow Jones Industrial Average, www.wsj.com
• Apple, Music Labels Push Against Free Music on Spotify, YouTube, recode.net
• Samsung Mobile CMO Todd Pendleton Is Leaving the Company, adage.com

Content Marketing

• 7 Ways Inbound and Content Marketing Agencies Can Dramatically Improve their Sales Messaging, www.thesaleslion.com

Conversion Optimization

• How to Optimize Your Product Pages for Higher Conversions, blog.crazyegg.com
• We Crowdsourced Answers to 7 Lead Gen Landing Page Questions, unbounce.com

Copywriting, Design & Usability

• Gesture Conjecture: Real Space UI, usabilitygeek.com
• How Being In A Band Taught Me To Be A Better Web Designer, www.smashingmagazine.com
• The Knot says “I Do” to responsive design, www.internetretailer.com

Domaining

• Follow Up With a Best Offer, www.domaininvesting.com

Ecommerce

• 7 Website Search Hacks to Ace Ecommerce Conversions, www.searchenginejournal.com
• Rivals? Actually, Amazon Is Seeking Help From Alibaba, adage.com
• Why Payments Data Is The Next Goldmine For Retailers, streetfightmag.com

Email Marketing

• How Big Data Affects Email Marketing, And How Your Brand Can Capitalize On The Trend, www.business2community.com
• In A World Where Email No Longer Exists, techcrunch.com
• Why email marketing is still in style — and thriving, venturebeat.com

General Internet Marketing

• B2B marketing’s Holy Grail? Targeted conversations via digital industry networks, econsultancy.com
• How The Integration Of Technology And Neuroscience Will Boost Marketing Tech Growth, www.forbes.com
• The Appetite for Marketing Software Continues to Grow, blogs.wsj.com
• The CMO Challenge: Personalized Conversations at Scale, blog.marketo.com
• Why Do Marketers Find the Cloud Dreamy?, www.emarketer.com

Internet Marketing Industry

• Olapic Launches Facebook Ads That Use Customers’ Own Photos In the Creative, www.adweek.com

MarTech

• 5 Great New Marketing Technologies from Mobile World Congress, www.adweek.com
• Dun & Bradstreet CMO Sees Marketing Technology as Integral Part of Go-to-Market Execution, www.emarketer.com
• How Technology Could Kill The Internet of Things, streetfightmag.com
• How The Integration Of Technology And Neuroscience Will Boost Marketing Tech Growth, www.forbes.com
• The Appetite for Marketing Software Continues to Grow, blogs.wsj.com

Mobile/Local Marketing

• Brands Invest Time – And Money? – In Mobile, adexchanger.com
• Fragmented and fleeting, mobile User IDs are ripe for overhaul, www.mobilecommercedaily.com
• National Preview: Dan Eckert on the Future of Mobile, blog.biakelsey.com
• The time has come: Mobile payments will either be the next big thing or a huge flop, qz.com
• What To Expect From The Apple Watch Event, techcrunch.com

Social Media

• 7 Effective Ways To Increase Your Social Media Traffic and Conversions, www.socialmediaexplorer.com
• Bulk Pinning and Scheduling – 10 Pins in 10 Seconds, blog.tailwindapp.com
• Facebook Letting Bored Users Choose Breaks of 1-28 Days?, www.adweek.com
• Is Your Visual Content Promotion A Social Media Snore?, heidicohen.com
• ISIS Is Adept on Twitter, Study Finds, New York Times
• Our 2014 Transparency Report, blog.pinterest.com
• Tumblr’s Creatrs Network Shares Marketing Results for the Movie Ouija, www.adweek.com
• Why Snapchat Should be the Inseparable Addition to Social Media Strategies, www.adweek.com

Video

• How to engage online shoppers with video, www.internetretailer.com
• The Post of Brand Video Ads: Make More Money By Delivering a Better User Experience, yahoodevelopers.tumblr.com
• Want OTT Services To Work? Push Video Content To Consumers, adexchanger.com