Marketing Day: September 24, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Does Your Company Pay For Social Media Reviews? A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Does Your Company Pay For Social Media Reviews?
A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will be paid for by the companies themselves. While this isn’t a new phenomenon, companies may not see the potential downfalls of going overboard when it comes to paid social media interactions and […]
- Costolo: Interactive Tweets, Curation Tool & Downloadable Tweet Archives Coming Soon
You may have missed the news late Friday, but Twitter CEO Dick Costolo gave a few sneak previews of the company’s road map at a meeting of the Online News Association in San Francisco. Reuters was among several sources that recapped Costolo’s appearance. Here’s a look at some of the items that Costolo said are […]
- Skip The Lengthy, Thoughtful LinkedIn Recommendations With New One-Click Endorsements
Traditionally LinkedIn members were evaluated based on the personal written recommendations given to them by their connections. As of today, the posting of thoughtful personalized recommendations may be on the decline thanks to new one-click LinkedIn Endorsements. This new approach appears to target the rise of social influence monitoring sites like Klout and Kred. Instead of the occasional […]
- Pass Options for SMX East; Sessions, Networking and More – Starts Next Tuesday!
Search Marketing Expo – SMX East kicks off October 2 at the Javits Convention Center in NYC. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. The SMX East program is created by […]
- Interactive Advertising: Way Beyond Shooting Ducks
Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner ads that, for a time, converted no matter what the message? Not only did those Flash banners integrate movement but they gave you the ability to interact when you put your […]
- Facebook Seeking To “Close The Loop” With Offline Sales Data
The “holy grail” of online measurement has always been tracking to offline sales. Indeed, 95 percent of retail sales happen in stores and clicks are often a poor proxy for those in-store activities (comScore has long made this point regarding online display advertising). Accordingly there are now multiple initiatives going on to try and “close […]
- Apple: We Sold 5 Million iPhone 5s, 100M Now on iOS 6
Like a Hollywood studio Apple just released the weekend “box office” numbers for iPhone 5: “more than 5 million” sold. Piper Jaffray analyst Gene Munster had expected a larger number: roughly eight million. Given those expectations this performance may be seen as something of a disappointment. However it beats the iPhone 4S, which saw sales […]
- Get Real: Facebook Asking Users To Rat Out Friends Who Aren’t Using Real Names
Facebook is serious about using real names for user profiles, so much so that they are now recruiting user to help identify their friends’ fake names. Screenshots have surfaced of new prompt that allows a user to confirm, deny or not answer whether or not a friend is using a real name. All responses are […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- iPhone 5 Won’t Change Mobile Search, But Can Nokia?
- Infographic: How To Do Keyword Research For SEO
- Using Share Of Voice To Measure SEO Results
- Enter The Cookie: How RFSA Will Affect SEM
- Google Emails Authorship Confirmations To Bloggers
- The Google Dance Is Back
- Google News Now Ten Years Old
- Local Search Cage Match: Google Vs. Apple Maps (And Siri)
- FairSearch Member Kayak: Google Travel Search Has Had “No Impact On Our Business”
Online Marketing News From Around The Web:
Analytics
- Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, www.kaushik.net
- Precog publicly launches, promises to be the Twilio of ‘big data’ analytics, VentureBeat
Blogs & Blogging
- 5 Simple Ways to Make More Money from Your Blog, www.sugarrae.com
- Blogging: Club Member Or Lone Ranger?, tweakyourbiz.com
- The Big App Cleanup: 5 Tools I Really Need as a Blogger, Search Engine Journal
Business Issues
- Will Google Make Money Off the Self-Driving Car?, PC Magazine
- Savored + Groupon = Better Dining, blog.savored.com
- What Will Marissa Do?: Mayer to Reveal Strategy to Troops This Week, allthingsd.com
Content Marketing
- 46 Ways to Kill It With Content, searchenginewatch.com
- Are you a content marketer or a content carnie?, www.businessesgrow.com
- Four Mistakes Content Marketers Make When Creating Editorial Calendars, www.mpdailyfix.com
Display & Contextual Advertising
Email Marketing
- 25 Little Email Marketing Experiments That Deliver BIG Results, blog.hubspot.com
General Internet Marketing
- 10 Companies Doing Online Marketing Right, www.singlegrain.com
Internet Marketing Industry
Local Marketing
- Asking for Reviews (Post Google Apocalypse), blumenthals.com
- Canada’s Local Business Reviews Ecosystem, www.whitespark.ca
Mobile Marketing
- Frustrated with poor mobile sales, publishers blame ad agencies, paidContent.org
- Mobile Marketing: Getting Brilliant at the Basics, www.clickz.com
Other Items
- The Indomitable Mary Meeker, Wired
- eBay’s Setify Tool Helps Collectors Track and Share Their Collections, ebayinkblog.com
- Facebook Mobile Payments Via Carrier Billing (And Bango) Now Live In U.S., UK And Germany, TechCrunch
- FBI renews broad Internet surveillance push, m.cnet.com
Search Marketing
- Comparison of Google clickthrough rates by position, www.smartinsights.com
- Five Simple And Actionable Local SEO Tools, Small Business Trends
- The Most Important Local Business Directories for SEO, www.yext.com
Social Media
- Friday update: Crosspost and some new apps, blog.app.net
- Facebook looking to relaunch Karma app as ‘Facebook Gifts’ product, www.insidefacebook.com
- How Facebook Could Swing The Election, Forbes
- How to Counter Fake Social Media Reviews, dannybrown.me
- How to Schedule your Pins on Pinterest, www.jeffbullas.com
- Myspace teases a completely rethought service, and believe it or not, it looks beautiful, thenextweb.com
- Report: Facebook Pages More Effective Than Websites, allfacebook.com
- Social Media Has Created Two Types of Users, spinsucks.com
- The Mere Existence Of A “New Myspace” Makes Me Want To Hurl. Just Let It Go., TechCrunch
- The Social media gaffes continue : Two new examples, www.smartinsights.com
- Using Twitter to Promote the Fall TV Season, New York Times
- What’s The ROI Of Posting To Pinterest? New Social Media Solution Ohtootay Tells You, TechCrunch
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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