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MarTech » Performance Marketing » Costolo: Interactive Tweets, Curation Tool & Downloadable Tweet Archives Coming Soon

Costolo: Interactive Tweets, Curation Tool & Downloadable Tweet Archives Coming Soon

You may have missed the news late Friday, but Twitter CEO Dick Costolo gave a few sneak previews of the company’s road map at a meeting of the Online News Association in San Francisco. Reuters was among several sources that recapped Costolo’s appearance. Here’s a look at some of the items that Costolo said are […]

Matt McGee on September 24, 2012 at 4:10 pm | Reading time: 2 minutes

twitter-logo-2012-newYou may have missed the news late Friday, but Twitter CEO Dick Costolo gave a few sneak previews of the company’s road map at a meeting of the Online News Association in San Francisco. Reuters was among several sources that recapped Costolo’s appearance.

Here’s a look at some of the items that Costolo said are on Twitter’s radar:

Tweet Curation: Costolo mentioned a free tool that will let users “handpick and publish selections of tweets,” as Reuters described it — a curation tool, essentially. It sounds similar to what Storify currently offers. (Here’s an example of my Storify curations of a Twitter conversation I started many months ago.)

Twitter’s curation tool would surely include a way to embed the curated tweets on other websites/blogs, which would potentially open up more ad display space for Twitter’s advertising products.

Interactive Tweets: Costolo also promised that individual tweets would soon have more real-time and interactive features, such as live polls. “We want to migrate to a world in which the 140 characters can serve as a caption for additional functionality. We’d like that to include things like real-time data, even an application functionality.”

Downloadable Tweet Archive: Finally, Costolo also reiterated Twitter’s plans to offer users a tool for downloading their full archive of tweets. This is something that Costolo talked about earlier this year, but on Friday he was a bit more specific in saying that the tool would be available before the end of the year.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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