Marketing Day: September 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• StumbleUpon Quietly Becomes Profitable As Advertisers Flock To Mobile-Friendly Native Ads
  Ten years on, the online content discovery and bookmarking service StumbleUpon is hitting its stride in attracting advertisers to its mobile apps. The company has released revenue data for the first time showing it’s now profitable and expects revenue to hit $35 to 40 million this year, growing as much as 33 percent from last […]
• Appeals Court Rules Facebook “Like” Protected By Constitution
  The First Amendment of the US Constitution protects Facebook Likes as free speech. That’s according to a US Fourth Circuit Court of Appeals ruling, as reported by the Wall Street Journal. The underlying facts of the case involved sheriff’s deputies who were fired for endorsing (Liking) the sheriff’s political opponent on Facebook. The existing sheriff discovered […]
• Apple iPhone Reviews Roundup: iOS 7, 5S Win Raves
  The iPhone 5C became available for pre-order last Friday. On Monday, there was no press release from Apple touting boffo sales (as there has been consistently in the past). This was immediately interpreted by the market as a “disaster.” The flagship iPhone 5S becomes available on Friday. My suspicion is that we’ll see some sort […]
• Adobe Adds Dynamic Tag Managment To Adobe Marketing Cloud
  In July, Adobe acquired tag management technology Satellite. Today, the company announced the integration of that capability into its marketing hub Adobe Marketing Cloud, which already includes such as Analytics, Target, Media Optimizer, Experience Manager and Social. Like other tag management solutions, the Satellite technology consolidates tracking code for various analytics, advertising and marketing services. […]
• Hearing Voices: Getting The Brand Voice Right In Social Media
  If you went out to the mall and asked random people what type of person any particular brand would be if the brand were to one day wake up as a human, you’d find that people most certainly do project personality onto brands. In social media marketing, the most successful companies are having one-on-one conversations […]
• Google Glass Not Expected To Reach Europe For Years
  Google’s slow rollout of Google Glass, not to mention one big technical challenge, means it’ll be years before the device is available publicly in Europe. That’s what two reports are saying after Google hosted a show-and-tell about Glass in Brussels on Monday. The company began a series of meetings with lawmakers and journalists, letting them […]
• How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure
  It was big news last month. For the first time since May 2011, Yahoo was the top network for unique visitors in the United States, edging out Google. What caused this reversal? After doing some digging, there’s apparently no clear-cut answer, nor is Yahoo providing one, other than Marissa Mayer took over. But let’s explore […]
• About That Data: Acxiom’s Experiment in Transparency Reveals How Data Can Get Stuck in a Time Warp
  I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But according to Acxiom’s foray into data transparency, AboutTheData.com, I am the proud parent of one child. And I’m a pretty scrappy and stylish single parent, too — seeing as I […]
• Time To Rethink The Link Posts? Huge Images For Link Shares Hit Facebook’s News Feed
  Over the past few years, using image posts has paid off for brands within the News Feed. The large image post and the link in the text would boost engagement more so than a simple link share in many cases. However, the tables may have turned back to link shares. Earlier this year, Facebook boosted […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• What Makes You A Best In Class SEO? Survey Says…
• Google Adds Conversion Estimates To AdWords Bid Simulator
• Bing Ads Expands To 5 Southeast Asia Countries
• Secrets Of Successful B2B Remarketing Campaigns
• Bing Updates iPhone App With New Homepage Menu, Improved Sharing & More
• Lily Collins: 2013′s Most Dangerous Celebrity To Search For
• Léon Foucault Honored With A Google Logo To Mark His 194th Birthday

Online Marketing News From Around The Web:

Analytics

• Why You Need To Switch To Universal Analytics, Koozai

Blogs & Blogging

• 32 Experts Share Their Best Blog Post Promotion Tips, kikolani.com
• How to Use Tumblr for SEO and Social Media Marketing, moz.com

Business Issues

• Facebook’s Shaffer and Zandy to Depart, Wall Street Journal
• LivingSocial shifts from daily deals toward online marketing, Internet Retailer

Content Marketing

• 5 Content Creation ‘Yellow Cards’ Google Issued in 2013, Content Marketing Institute
• Infographic Instability: The Pros and Cons of Infographics, www.steamfeed.com
• The 5 Things Every (Great) Marketing Story Needs, Copyblogger

Conversion Optimization

• Selling to Millennials: 3 Must-Have Conversion Tactics, Crazy Egg
• The Beginner’s Guide to CRO, qualaroo.com

Copywriting, Design & Usability

• I Hear Voices: Writing For a Brand Vs. Writing For an Agency, www.thunderseo.com

Display & Contextual Advertising

• Gap Will Test Twitter Ad Power With First TV Campaign In Four Years, Buzzfeed
• Twitter’s Lead Generation Ad Format Captures User Data, Practical Ecommerce

Domaining

• RedWine.com, HighHeels.com, RedCarpet.com & Credit.co.uk Hit The Sales Block For 7 Figures Each, The Domains
• What domain names CBS, JPMorgan, and 30 others bought last week, Domain Name Wire

Ecommerce

• Stop Ecommerce Fraud in Its Tracks: Arm Your Business with These 10 Practices, KISS Metrics
• U.S. House releases principles for an online sales tax bill, Internet Retailer

Email Marketing

• The Goldilocks Challenge of Responsive Email Design – Part I: Too little, blog.returnpath.com

Internet Marketing Industry

• Wayin Expands Partnership with Twitter Offering Full Media Solution Suite, PR Newswire
• App Annie Raises $15M for Mobile App Market Data, All Things D
• Dmexco: Google’s Jason Bigler calls for a bigger creativity budget for online, data-led campaigns, www.thedrum.com
• Monetate Launches LiveAudience, Broadens Customer Segmentation Capabilities with the Integration of Over 20,000 Customer Segments, monetate.com
• Subway Names Dentsu’s 360i its Social Media Agency, Ad Age

Mobile/Local Marketing

• Can Google Glass help retailers?, eConsultancy
• Tablet Users Set the Bar High for Keeping Connected Across Devices, eMarketer
• Yahoo app for iOS 7: Now with breaking news, “My Saves,” and cinemagraphs, yahoo.tumblr.com

Other Items

• Feedly for Developers : Invitation to Innovate, blog.feedly.com
• Google announces Calico, a new company focused on health and well-being, googlepress.blogspot.com
• How Chattanooga beat Google Fiber by half a decade, Washington Post

Social Media

• #TweetDeckTips: Q&A with Laura Davis, Official Twitter Blog
• Facebook For iOS 7 Now With More Tabs, Flat Design, All Things D
• GoDaddy Adds Twitter Functionality to Small Business Set-Up Plan, Mashable
• Grumpy Cat and Friskies Shake Paws in Endorsement Deal, AdWeek
• Social Media Case Study: Part 2 of 5, From the Bottom of the Freezer to Top of Mind, Spyder Trap
• The Power of the Hashtag in Promoting Music (and Just About Anything Else), MarketingProfs
• Twitter is testing a new Related Tweets feature on the Web, The Next Web
• Underage teens! Stop posting sexual selfie videos on Vine—you could be criminally prosecuted, www.vocativ.com
• Welcoming iOS 7, Official Twitter Blog

Video

• “Binging” is the New Viewing for Over-The-Top Streamers, Nielsen
• Go Ahead and Blink; You Won’t Miss the Message in Virgin Mobile Ad, Ad Age
• Heads up about an upcoming YouTube mobile feature, youtubecreator.blogspot.tw