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MarTech » Performance Marketing » Pinterest Localizes Search For Its Large International Audience

Pinterest Localizes Search For Its Large International Audience

Nearly half of Pinterest users live abroad, so the company is making the search experience better in languages other than English, starting with French, Portuguese, German and Japanese.

Martin Beck on October 8, 2015 at 2:56 pm

pinterest-name-white-1920

Focusing on international growth, Pinterest has updated its search to improve the experience for Pinners abroad.

Last month, the visual discovery network announced that it has 100 million active users and now says that nearly half are outside the US. The growth rate is higher internationally, and CEO Ben Silbermann recently said that improving the experience for international users is a priority for the company.

To help that effort, the company is customizing search by language and country, showing people more relevant and localized search results depending on their settings and the language they typically use to search. Search results will also be based on what is trending in a country. So now when someone in Brazil searches for football — or futbol — he or she will get different results than someone who searches for football from the US.

Pinterest is also adding international auto-complete and spell-check to the platform. The new features are being rolled out first in France, Germany, Brazil and Japan.

In testing, the company said in a blog post, people in Brazil, France, Germany and Japan are Pinning twice as many local Pins after searching.

Localized Search - Japan


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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