Marketing Day: Pinterest advertisers, Bing Ads price extensions & Facebook’s policy changes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Pinterest reports 50% gain YoY in SMB advertisers
  Apr 5, 2018 by Amy Gesenhues
  On the one-year anniversary of its Pinterest Propel ad program, the site shared ad stats and announced a new head of SMB.
• Bing Ads launches price extensions
  Apr 5, 2018 by Ginny Marvin
  Price extensions are available in the US and rolling out to international markets this month.
• State of Digital Marketing Analytics in the Top 1000 Internet Retailers
  Apr 5, 2018 by Digital Marketing Depot
  This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.
• Gartner offers first Magic Quadrant for Content Marketing tools
  Apr 5, 2018 by Barry Levine
  The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.
• Taboola launches Apple News-like service for Android
  Apr 5, 2018 by Barry Levine
  The new service is initially offered at an OS level for ZTE devices in four countries.
• How to use the Knowledge Graph for higher rankings
  Apr 5, 2018 by Ryan Shelley
  Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
• 7 ways to turn a webinar into a stream of link-attracting content
  Apr 5, 2018 by Jordan Kasteler
  Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.
• President Trump: Save us from the GDPR horror show
  Apr 5, 2018 by Chris Elwell
  Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.
• Facebook updates terms and data collection policy to be more ‘clear’
  Apr 4, 2018 by Greg Sterling
  While intended to make data collection policies easier to understand, it’s not clear how many users will take time to read and understand them.
• Facebook is now giving users the option to remove apps in bulk
  Apr 4, 2018 by Amy Gesenhues
  The new feature is another action Facebook is taking to safeguard user privacy.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• How data-driven display can now supercharge laser-focused demand gen
  Apr 5, 2018 by John Steinert
  Contributor John Steinert explains how high-quality purchase intent data is making real integration effective and affordable.

• Kahuna unveils the first-ever Cloud for Marketplaces platform
  Apr 5, 2018 by Robin Kurzer
  The announcement marks a shift for the company, which used to focus solely on delivering mobile insights.
• Facebook: We’ll implement GDPR privacy protections globally
  Apr 4, 2018 by Greg Sterling
  The company’s public commitment puts pressure on others in the US to make the same pledge.

Online Marketing News From Around The Web:

• App Store shrank for first time in 2017 thanks to crackdowns on spam, clones and more, TechCrunch
• 27% of social media users view ads more negatively, Mobile Marketer
• 5 Content Marketing Ideas for May 2018, Practical Ecommerce
• B2B Tech Marketers Make the Shift From Funnels to Lifecycles, Marketo
• Expanding and building #TwitterTransparency, Twitter
• Hard Questions: Q&A with Mark Zuckerberg on Protecting People’s Information, Facebook Newsroom
• How to Amass an Army of 110,282 Micro-Influencers on Instagram, Shopify
• How to Create Unified Content That Works in Diverse Global Markets, Content Marketing Institute
• If You Want Your Customer’s Data, You Better Provide Valuable Content, CMS Wire
• The death of the newsfeed, Benedict Evans