Marketing Day: Oscars Twitter Record, Programmatic Display Tactics & Location Marketing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• mNectar Expands Its App Streaming Ad Network To Cellular Data Transmission
  Feb 29, 2016 by Barry Levine
  San Francisco-based company has launched Spectra, which can now stream over 3G/4G/EDGE connections in addition to the previously supported WiFi.
• DiCaprio’s Oscar Win Sets New Twitter Record
  Feb 29, 2016 by Matt McGee
  Sorry, Ellen DeGeneres, but Leo’s award for Best Actor beat out your famous group selfie for the most-tweeted moment in Oscar’s history.
• Prioritizing Local Search Profile Listings: 2 Methods
  Feb 29, 2016 by Lydia Jorden
  Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.
• Connecting Demographics To Search Queries
  Feb 29, 2016 by Andrew Ruegger
  Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
• Programmatic Display: 3 Tactics to Master in 2016
  Feb 29, 2016 by Brad Bender
  Programmatic will account for 63% of all display buys in 2016, but marketers big and small are having a difficult time understanding what it is and why it matters. Contributor and Googler Brad Bender shares answers and tactics to get started.
• To Maximize The Value Of Testing, Start With A Strategy
  Feb 29, 2016 by Nick Iyengar
  Looking to improve your testing or just getting started? Columnist Nick Iyengar has tips on how to build your strategy for testing and optimization.
• 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
  Feb 29, 2016 by CJ Arseneau
  Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs.
• Most Mobile Marketers Are Using Location, But How Do You Do It Right?
  Feb 29, 2016 by Craig Weinberg
  With so many marketers using location-based mobile targeting, it’s time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.
• EU & US “Privacy Shield” Data Transfer Agreement Faces Skeptics In Europe
  Feb 29, 2016 by Greg Sterling
  Earlier this month, American and European officials announced a new framework to ensure the continued flow of data across the Atlantic.
• News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers
  Feb 26, 2016 by Barry Levine
  The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SEO & The Zero Moment of Truth
• Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates
• The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
• Why Is There A Leap Day? Today’s Google Doodle Sheds Light On Leap Year’s Extra Day

Online Marketing News From Around The Web:

Affiliate Marketing

• Spring into Affiliate, blog.cj.com

Blogs & Blogging

• 4 Ways A Superhero System Will Make You A Better Blogger, www.problogger.net
• How to Create Blog Posts That People Remember, www.problogger.net

Business Issues

• Chrome, the browser for business, gains improved security and support, googleforwork.blogspot.com
• Giving Odds On Who Will Buy Yahoo, fortune.com
• Yahoo estimates $64-78 million restructuring charges, mostly in first quarter, www.reuters.com

Content Marketing

• 3 Ways Digital Advertising Supports Your Content Marketing Mission, www.toprankblog.com
• Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why?, www.copyblogger.com
• Content Strategy and Content Marketing: What Is the Difference?, www.compukol.com
• Why Audiences Only Accept Remarkable Content, www.searchenginejournal.com

Conversion Optimization

• 11 Common Website Conversion Killers, www.marketingprofs.com
• 4 Reasons Your Landing Pages Suck, www.blogherald.com
• Easy Fixes for 5 Ways Your Website is Losing Customers, smallbiztrends.com

Copywriting, Design & Usability

• Quantifying the Customer Experience, www.cmswire.com
• Why Tailoring Copy for Segments Isn’t Enough, blog.crazyegg.com

Display & Contextual Advertising

• Using Data From Ad Tech And Martech For Display Ads, www.cmo.com

Domaining

• GoDaddy reintroduces China’s .Cn domain name, domainnamewire.com
• Michael Jackson’s Estate Wants KingOfPop.com Shut down, www.thedomains.com
• Undeveloped takes a fresh approach to selling domain names, domainnamewire.com

Ecommerce

• 3 key cybersecurity strategies for ecommerce sites, www.internetretailer.com
• A 2016 Digital Commerce Forecast: Tiny, Frictionless, Everywhere, multichannelmerchant.com
• Amazon Partners With British Supermarket Chain Morrisons For Fresh Grocery Deliveries, techcrunch.com
• Amazon’s IoT approach is a shopping list killer, www.retaildive.com
• Are You Making These 3 Ecommerce Website Design Mistakes?, smallbiztrends.com
• Battle lines form again over online sales tax rules, www.internetretailer.com
• How Retailers Are Tackling Shopping Cart Abandonment, www.emarketer.com
• Jet.com acquires online retailer Hayneedle, www.internetretailer.com
• Problems with Ecommerce Checkout? Vebology Suggests These Fixes, smallbiztrends.com
• Set your web store apart with superior customer service, www.internetretailer.com
• The Need for Speed: Why Customer Service Needs To Be Faster Than Ever, company-enterprise.myshopify.com

Email Marketing

• 29 Creative Leap Day Emails to Drive Ecommerce Sales, multichannelmerchant.com
• 3 Ways to Make List Segmentation Work for Your Nonprofit, blogs.constantcontact.com
• 5 Creative Ways to Grow Your Email List, www.socialmediaexaminer.com
• Case Study: New England Dessert Bar Grows Email List With Monthly Contests, streetfightmag.com
• The Advanced Guide to Transactional Emails That Convert, conversionxl.com

General Internet Marketing

• How Influence Has Changed in the Digital Age, www.adweek.com
• Personalized Personalization, adexchanger.com
• The Problem with Reactionary Marketing, www.ducttapemarketing.com

Internet Marketing Industry

• Clear Channel Outdoor Americas Launches “RADAR” – New Data Analytics Solution for Marketers to Plan and Buy Out-of-Home Media and Measure Target Audience Segment Outcomes, company.clearchanneloutdoor.com
• Deloitte Digital Announces Acquisition of Award-winning Advertising Agency Heat, PR Newswire
• Welocalize Acquires Multilingual Digital Marketing Agency Adapt Worldwide, www.welocalize.com

MarTech

• Marketing Tech’s Bumpy Road: Consolidation, Growth And A New Frontier, techcrunch.com
• Sales tech is disrupting marketing’s role. Here’s how to share the pipeline, venturebeat.com
• Twitter Ended Up Paying $479M For Ad Tech Startup TellApart, 10-K Reveals, techcrunch.com

Mobile/Local Marketing

• 2016 Edition: A Marketer’s Guide To Cross-Device Identity, adexchanger.com
• Effective “Review Us” Pages for Local Businesses: a Fistful of Examples, www.localvisibilitysystem.com
• How Beyond the Rack’s retail app eclipsed its mobile site, www.mobilecommercedaily.com
• HTC Hints It’s Looking At Mobile VR, techcrunch.com
• Jump Start Mobile in Your Enterprise, www.cmswire.com
• The Pupil Becomes The Master: Five Things Mobile Advertising Can Teach Desktop Marketers, blog.kissmetrics.com
• Unbiased mobile ad mediation: The new choice on the block, venturebeat.com

Social Media

• 10 fun things we learned from Twitter’s annual report (hint: goodbye 140 character limit), venturebeat.com
• 12 Brands that Use Instagram to Show Products, Share Culture, www.practicalecommerce.com
• 17 Best Social Media Management Tools, www.jeffbullas.com
• 7 Tips for Creating Ads in the Carousel Format, www.facebook.com
• A Simple Hack to Get Your Tweet Counts Back, pushingsocial.com
• Facebook AI Research Partnership Program Launches, www.adweek.com
• Facebook Canvas success lies in unique content paired with data, www.mobilecommercedaily.com
• Facebook Reactions: What Marketers Need to Know, www.socialmediaexaminer.com
• Host Your Own Twitter Chat: Time-Saving Advice, Tools, and Templates, contentmarketinginstitute.com
• How to Create Winning Promoted Pins on Pinterest, www.searchenginejournal.com
• How to Use Facebook Ad Bidding, www.socialmediaexaminer.com
• LinkedIn And The Golden Age Of American Education, techcrunch.com
• Only 6 emotions, Facebook? Think bigger, venturebeat.com
• Small Changes in Social Login Use May Indicate Shift in Identity Provider Landscape, www.martechadvisor.com
• Snapchat Debuts Stories Web Player For Academy Awards, techcrunch.com
• Snapchat Employee Data Leaks Out Following Phishing Attack, techcrunch.com
• Snapchat’s new audience-based ad strategy could wrest control from Discover publishers, digiday.com
• Social Media Best Practices Part 1: Twitter, Facebook, Instagram, and LinkedIn, authoritylabs.com
• Social Media Marketing: Data-Backed Strategy, blog.marketo.com
• Study: Instagram Users Think Positively of Gambling, www.adweek.com
• Which Types of Facebook Brand Posts Get the Most Engagement?, www.marketingprofs.com

Video

• YouTube creates a team to minimize copyright violations, more changes in the coming months, 9to5google.com
• As Video Brings More Efficiency To Programmatic, Will It Translate To TV, adexchanger.com
• Facebook’s 360-Degree Videos Are in Fashion, www.adweek.com
• Facebook’s Private Photo-Sharing App Moments Now Supports Video, techcrunch.com
• How to Make Videos Accessible for Blind, Disabled Users, www.practicalecommerce.com
• Mark Zuckerberg Is ‘Obsessed’ With Livestreaming, Making Live a Top Priority at Facebook, recode.net
• The FT’s head of video goes long and short: “either is where we’ll win”, digiday.com
• The new realities of VR and retail, www.retaildive.com