Marketing Day: October 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Ads To Appear On Instagram Next Week
  Earlier this month Instagram told users that it was going to introduce advertising on the app in the coming weeks. That time has come and the Facebook unit just revealed some additional details about its strategy and the ad units we’ll be seeing. Starting with a very small, select group of advertisers Instagram will begin […]
• US Search Awards Names 2013 Winners At Ceremony Hosted In Association With PubCon
  The US Search Awards hosted its 2013 awards ceremony last night in Las Vegas in association with PubCon. The event recognized organizations, agencies and personalities in the search industry, presenting 22 different awards from best campaigns to best agency and search personality of the year. Among the winners, our partner site Search Engine Land took […]
• Vine Users Can Now Edit Videos & Work On More Than One At A Time
  Brands that use Vine are sure to be happy with the two small feature updates that Vine announced today — the ability to edit videos before they’re posted and the ability to manage more than one in-progress video over time. Vine is calling the updates “Sessions” and “Time Travel.” Sessions is the one that lets […]
• YouTube Preps New Subscription Music Service
  According to Billboard, YouTube is readying a new on-demand music service. Google has not confirmed the report and declined to comment. Citing people “familiar with the plans,” Billboard reports that there will be a free version and a paid version of the new YouTube music service. But wait, doesn’t Google already have a subscription music […]
• Taiwan’s FTC Fines Samsung $340,000 For Posting Fake Comments
  A number of reports are confirming Taiwan’s Fair Trade Commission (FTC) has fined Samsung more than $340,000 for posting fake comments on its own products and criticizing competitor products via third-party marketing companies. According to a story on The Verve, the FTC’s report claims Samsung paid people to “highlight the shortcomings of competing products” and […]
• Quantifying The Reach-Efficiency Tradeoff In Facebook Advertising
  Any marketer that has tried running paid advertising campaigns on Facebook knows that it is one of the most complex auction-based ad marketplaces that exist today. Constantly moving targets, rapid ad fatigue, and lack of transparency around the effects of bids and budgets on performance make it difficult to optimize these campaigns. However, sophisticated optimization […]
• Advance Your Tactics & Skills: Attend SMX Social Media Marketing – Register Now to Save $200
  Social media marketing is evolving at an incredibly rapid pace. With major developments coming daily, it’s difficult to sort through the opportunities. At SMX Social Media Marketing, we won’t just tell you what’s new. We’ll give you the tactics and strategies to benefit most from paid, earned and owned social media. Join us November 20-21 […]
• They Don’t Call It The News Feed For Nothing: 1-In-3 Americans Use Facebook As A News Source
  Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they “ever” get news on the social networking site. Those adults […]
• Report: Brands Using Consumer-Generated Videos On Retail Product Pages See A 38% Sales Lift
  According to a test program conducted by video sharing platform EXPO, brands that placed consumer-generated video content on their product pages saw a 38 percent lift in sales compared to brands that failed to use video content. Evaluating sales numbers from June 2012 against June 2013, the test data included online sales results for eight […]
• First Evidence Of Google Smartphone Ranking Penalty
  In June of this year, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future […]
• Live @ SMX Social Media Marketing: Maximizing Your Impact With Twitter Ads
  It may seem counter-intuitive that a marketing channel like Twitter, which limits tweets to 140 characters, is actually a rich resource for advertisers. Just as with short but effective search ads on Google and Bing, Twitter ads can drive a lot of traffic to your website landing pages or microsites that are custom-built to satisfy […]
• Pinterest Lands Another $225M In Funding, Now Valued At $3.8 Billion
  As AllThingsD has confirmed, Pinterest has scored another huge round of funding today — $225 million to be exact. It values the company at $3.8 billion. Pinterest has recently started rolling out a preview of its monetization plans — or at least part of those plans — with the debut of Promoted Pins on both […]
• Google+ Pages Get New Communication Manager Role
  Google+ product manager John Kilcline announced today Google+ pages now have a new Communications Manager role. According to Kilcline’s post, anyone selected as a Google+ page Communication Manager can post content, reply to Google+ page followers and use the Communities and Events features, but will not be able to edit pages, managers, or any connected […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• US Search Awards Names Search Engine Land Best Blog Of 2013
• Roll-Out Of Bing Ads’ Microsoft Account Requirement Ruffles Feathers
• Yandex Posts Q3 2013 Revenue Growth Of 40 Percent
• FAQ: All About The Banner Ad Test In Google’s Search Results
• Advance Your Tactics & Skills: Attend SMX Social Media Marketing – Register Now to Save $200
• 34% Of Local SEOs Make Less Than $30,000/Year. Why?
• The New SEO — It’s About People, Intent, & Meaning
• 4 Paid Search Strategies For Converting On-The-Go Customers
• Google’s Starting To Enforce Smartphone Penalties: The Evidence

Online Marketing News From Around The Web:

Affiliate Marketing

• GeoRiot as Solution for International Affiliate Marketing. Interview., Affiliate Marketing Blog
• Flexibility, Customisation and Conversions for Travel Affiliates, performancein.com

Analytics

• 27 Tips from Day Two at the eMetrics Summit, Koozai

Business Issues

• Google Played Its Terms of Service Announcement All Wrong, Ad Age
• Move over Google Glass, here comes $300 competition from France, Ars Technica
• Patent filing shows Samsung preparing a Google Glass-like Device, Wall Street Journal
• Twitter hires Vivian Schiller of NBC News to run its news partnerships unit, GigaOM
• Twitter Plans to Set IPO Price Range This Week, Wall Street Journal
• Twitter To Offer 70M Shares Priced At $17-$20 Per Share To Raise Up To $1.4B In IPO, TechCrunch

Content Marketing

• Content Curation: Key Tips and Ideas for Brands, Content Marketing Institute
• Is Branded Content Protected By Fair Use?, Contently

Copywriting, Design & Usability

• Growing Trend in Internet Marketers Investing in Website Usability Site Reviews, www.internetmarketingninjas.com
• Design Experiences that Put the User at the Center, www.conversationagent.com

Display & Contextual Advertising

• How Publishers Measure Native Ads, Digiday
• This Beheading Video Is Brought to You By Nissan, Digiday
• The Programmatic Future Looks Bright, performancein.com

Domaining

• Verisign Reports: 125.9 Million .Com/.Net Domains Registered Up 5% From Last Year, The Domains
• What domain names T-mobile and 15 others bought last week, Domain Name Wire

Ecommerce

• Free shipping is retailers’ top holiday marketing tactic, Internet Retailer
• Mobile devices will play a big role in 2013 holiday shopping, Internet Retailer

Email Marketing

• 9 Tips to Avoid Becoming an Email Marketing Zombie, blog.campaigner.com
• Don’t Let Holiday Hysteria Harm Your Email Program in 2014, blog.returnpath.com
• Worried About Reach? Send An Email!, www.aweber.com

General Internet Marketing

• For B2C Marketers, Social Media Tops Content Marketing Efforts, eMarketer
• Local Consumers Likely to Flex Multi-Channel Muscle During 2013 Holiday Shopping Season, www.biakelsey.com
• Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 2), www.onlinemarketinginstitute.org

Internet Marketing Industry

• Fixing the Leaky Funnel: Integrating Targeted Display and Social Ads with Marketing Automation, blog.bizo.com
• Most Marketers Maintaining or Increasing Budgets, MediaPost
• RKG Announced As A Top Advertising & Marketing Job Creator in US |, www.businesswire.com

Mobile/Local Marketing

• Designing Business Location Website Pages: Part One – Single Location Business, localu.org
• Create offers in minutes and reach customers on Google Maps with Google Offers, googleandyourbusiness.blogspot.com
• Why Use Text Message Marketing, www.ducttapemarketing.com

Reputation Management

• Comparison of Local Review Sites: Where Should You Focus Now?, www.localvisibilitysystem.com
• Online Reputation Management: Use the Internet with Confidence, Spin Sucks

Social Media

• Findery annotates the secret life of the world around you, www.cnet.com.au
• Top Brands Adapt to Booming Demand for Social Customer Care, Social Bakers
• 4 Big Things You Thought You Knew About Social Media, Crazy Egg
• A six step guide to using Twitter for competitor analysis, eConsultancy
• Best Practices for Getting the Most from Social Login, blog.gigya.com
• Google+ Must Be A Ghost Town, www.thesocialmediahat.com
• Group Boards – your strategy on Pinterest, blog.tailwindapp.com
• How to Get Employees to Embrace Social Media, Social Media Examiner