Marketing Day: November 7, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Add Interactivity To Your Twitter Pictures With New Service Ever post an image to Twitter than needs more context? Well ThingLink now allows images posted on Twitter to be interactive. ThingLink […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Add Interactivity To Your Twitter Pictures With New Service
Ever post an image to Twitter than needs more context? Well ThingLink now allows images posted on Twitter to be interactive. ThingLink is a rich image creator that allows for visual tagging of any photo. Twitter has been making a heavy push towards interactivity with Twitter Cards & enhanced content. ThingLink works within a Twitter […]
- Google Chrome Browser Joins The Do Not Track Club
Google’s updated Chrome browser finally adds support for the “do not track” (DNT) standard. This was previously reported and confirmed by Google but is now rolling out. All other major browsers support DNT. The Internet Explorer browser is set to DNT by default. The other browsers require consumers to affirmatively indicate DNT as a preference. […]
- 3 Basic Ways To Boost Sales By Targeting Emails
You already know how email marketing improves your sales by keeping you in front of your customers. But, if you’re still only using email blasts to your whole list, you’re missing out on an opportunity. You can increase your sales even more by taking time to target your audience with a technique called segmenting. Segmenting […]
- Barack Obama Declares Victory On Facebook, Twitter But Not Google+
In case you missed the news, Barack Obama was reelected as President of the United States last night. If you follow him on Facebook, you’d know that. On Twitter, you’d know that. But on Google+, Obama remains stuck in campaign mode. On his Twitter account (with 22.7 million followers), Obama declared victory with what’s now the […]
- Election 2012 Breaks Records With 31.7 Million Political Tweets
You simply couldn’t escape it. The social media turnout in #Election2012 was as impressive as the actual voter turnout across the country. So much so that it broke Twitter records for a US Political event: With 20 million tweets, Election Day just became the most tweeted about event in US political history. #election2012 — Twitter […]
- Google Analytics In-Page Analytics Gets Link Attribution Reporting
Yesterday the Google Analytics team announced an important improvement to their In-Page Analytics report: enhanced link attribution. The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are a great way to analyze patterns of behavior, and can provide important insights to web […]
- Report: Mobile Safari Users Generate More Clicks, Longest Queries
Ad network Chitika provided us with some interesting data comparing click through rates (CTRs) and query lengths on the various desktop and mobile browsers based on millions of impressions on its network. It found that Opera (PC) browser users clicked-through more often than other browser users. Opera users are generally regarded as less mainstream and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The Most Frequently Asked Questions In Search Retargeting
- A Look At Cross-Domain Search & Conversion
- Keynoting At Our SMX Social Media Marketing Conference: Vic Gundotra, Head Of Google+
- Google Piracy Algorithm May Be Reviewed By UK Regulators
- Study: Google Search Share Slips Below 90% In The UK In October
- A Blog On Tracking Failed Search Results: Failed SERPs
- Confirmed: Google Moving Search Options Above Results
- Getting The US Election Results From Google, Bing & Yahoo
- Can Search Queries And Social Data Predict The Presidential Election Outcome?
Online Marketing News From Around The Web:
Affiliate Marketing
- Introducing new reporting enhancements, googleaffiliatenetwork-blog.blogspot.com
- When Merchants (Unexpectedly) Decrease Affiliate Commissions…, www.amnavigator.com
Analytics
- Using Google Analytics To Redesign Websites, online-behavior.com
Business Issues
- Apple loses $368.2 million lawsuit to patent holding company VirnetX in E. Texas court ruling, 9to5mac.com
- Blog Counterpoint: Why Facebook should NOT buy Tumblr, Pando Daily
- If Facebook isn’t thinking about buying Tumblr, it should be, GigaOM
- Marissa Mayer’s Plan To Shrink Yahoo Terrible, Says Top Tech Industry Brain, www.businessinsider.com
Content Marketing
- Content Marketing Best Practices: 3 Steps for Google+ Success, www.contentmarketinginstitute.com
- Newsjacking: You’re Doing It Wrong, blog.iacquire.com
Copywriting, Design & Usability
- Add Descriptions To Checkout Form Labels (92% Get It Wrong), baymard.com
- Responsive Design v. Mobile Website – Know The Difference, blog.vdsys.com
Display & Contextual Advertising
- Facebook’s Secret To Making Your Life Easy: Optimized CPM, allfacebook.com
- Google Display Network Campaigns: Most Common Mistakes Search Marketers Make, searchenginewatch.com
General Internet Marketing
- Where are you investing your holiday marketing dollars?, www.experian.com
- 4 Tips for SMBs to Improve Their Online Presence, ht.ly
- Message Bus Launches Cloud-Native Service for Sending Trusted Email, Mobile and Social Messages at Scale, www.marketwire.com
Internet Marketing Industry
- Marketing Superheroes: Chris Brogan, Big Story Teller Plus, www.searchenginejournal.com
- The Top Ten Social Media Agencies In The World, www.simplyzesty.com
Local Marketing
Mobile Marketing
- Considerations for Successful Mobile Number Acquisition, www.responsys.com
- CheatSheet: 4 Mobile Ad Platforms That Work, Convince and Convert
- Waze begins monetization push with location-guided ads, GigaOM
Other Items
Social Media
- Tips and Tricks for better Twitter Cards, dev.twitter.com
- 5 Ways to Leverage Facebook’s Open Graph Before the Holidays, multichannelmerchant.com
- A Call for Smarter Social Media Marketing, overit.com
- Facebook Text-Only Posts Beating Photo And Link Posts For Engagement, allfacebook.com
- How to Measure ROI on Pinterest, socialtimes.com
- Is Pinterest About to Roll Out Private Boards?, Mashable
- Killing Rumors With Facts: No, Facebook Didn’t Decrease Page Feed Reach To Sell More Promoted Posts, TechCrunch
- October 2012 Traffic Sources Report: Stumble Referral Traffic Drops 53% Since July, blog.shareaholic.com
- Search Edit, List Addressing & A Few Keyboard Shortcuts, tweetdeck.posterous.com
- Shareaholic Launches Content Discovery Channels, blog.shareaholic.com
- Social Is Still a Small Part of Customer Service, eMarketer
- The social candidacy: The elections Facebook influenced, www.portent.com
- Twitter Is Now The Best Way To Follow Election Results, readwrite.com
- Twitter v. Facebook by the numbers: which network won election night?, VentureBeat
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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