Marketing Day: November 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Cyber Monday Generates $1.46 Ecommerce Haul, Mobile Responsible For More Than $750 Million Over Five Days

  A dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore’s final Cyber-Weekend ecommerce sales projections. Over the the four day extended holiday weekend US ecommerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the anticipated $1.5 billion — […]

• LinkedIn Opens Up Ad Interface With New API Program

  LinkedIn advertisers will no longer be forced to use the self-service ad platform thanks to new LinkedIn Ads API. With the new API, partners like Adobe, Bizo and Unified can leverage the LinkedIn Ad tools to supplement their social offerings. The new API will allow developers to build their own custom tools and solutions to help get […]

• Digital Marketing Agencies Make Strong Showing On Tech 200 List Of Fastest-Growing Private U.S. Businesses

  Digital marketing companies are well represented on this year’s Tech 200, an annual list of the fastest-growing privately held companies in the U.S. This is the third year that Lead411 has put together the list, which is based on self-reported revenue growth over a three-year period; in this case, the period from 2009 to 2011, […]

• Facebook Ads Don’t Work? That’s A Big Myth, Global Marketing VP Reportedly Says

  Despite being a public company with billions in revenue, there’s still a lot of doubt about Facebook advertising. The company’s Global Marketing Solutions VP Carolyn Everson is trying to dispel that doubt, reportedly sharing at a conference this week that Samsung — though “sophisticated” targeting and other techniques — brought in $129 million in sales […]

• Learning By Example: 9 More Responsive Emails

  A few months back, I wrote a post outlining four responsive emails and the tactics they applied to content. I’ve received significant feedback on that post, so I’m diving back in to show some more responsive emails from my inbox. There’s a range of ideas here, from beginner to advanced tricks. It’s important that we […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems
• Google Seeks New AdWords Express Customers With Promised “Free Month” In December
• Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?
• Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions
• Why Your Content Marketing Needs To Be More Active
• Amazon Opens Up Maps API To Kindle Developers, Google Street View Covers The Frozen North
• Curtain Rises On Act 3 Of Google Antitrust Drama As Larry Page Meets With FTC
• Updated: Google Webmaster Tools Security Bug Re-Opens Access To Old Accounts [Now Fixed]
• The Big Ask Of 2012: Do You Search For Team Kstew Or Rpatz?

Online Marketing News From Around The Web:

Analytics

• 3 Event Tracking Actions You Should Be Using, Outspoken Media
• Getting The Most Out Of Google Analytics For Lead Generation, Google Analytics Blog
• Grow Your Own Analytics Talent, www.allanalytics.com
• How To Add A Hostname Filter in GA, www.annielytics.com
• Seven Metrics PR Should Track to Gain Respect, spinsucks.com
• The Extent of Keyword Not Provided & Some Practical Solutions, www.websitemagazine.com
• Web Analytics: How to Handle Direct Traffic and Dark Social., www.marketingtrenches.com

Blogs & Blogging

• 3 Tips for Starting a Small Business Blog, www.ducttapemarketing.com
• Blogging Still Isn’t Overrated, Social Media Today
• SEO 101 for Bloggers, www.swellpath.com
• What Does Your Blog Say About You, www.thejackb.com

Business Issues

• Two consumer groups urge Facebook to back off privacy changes, Los Angeles Times
• Apple fails at its second attempt to patent the iPad’s design in Russia, thenextweb.com
• FTC patent ruling might hint at how it will treat Google case, Reuters
• Google Acquires Incentive Targeting For Coupon Programs, Mike Blumenthal
• Groupon’s Andrew Mason: Of Course My Board Is Discussing Replacing Me. But I Want to Stay., All Things D
• Italian tax police probe Google Italy again, Reuters
• Marissa Mayer’s First Live Interview: God. Family. Yahoo., All Things D

Content Marketing

• 10 Steps to Create A Content Marketing Blueprint For Small Business, networkingexchangeblog.att.com
• How to fix the sad state of content marketing, www.christopherspenn.com
• How to Slowly Lose Trust, Influence, and Ultimately Your Audience, www.blueglass.com
• Online Content Exploration Varies by Demographic, eMarketer

Copywriting, Design & Usability

• 20 Must Have Cheat Sheets for Web Development, zoomzum.com
• Best Practices For Creative And Thoughtful User Interfaces, blog.usabilla.com
• Black Hat CRO, Dark Patterns & Manipulative Interface Design, www.stateofsearch.com
• Poor Grammar Sucks: Four Resources for Better Writing, spinsucks.com
• To HTML5 or not to HTML5, that is the mobile question, www.webdesignerdepot.com
• User-Centric Website Design, speckyboy.com

Display & Contextual Advertising

• Advertising on Facebook: Self-Serve Ad Units Explained & Examined, searchenginewatch.com
• Facebook Gives New Mobile Page Ads More Color And Context To Make Every Pixel Count, TechCrunch

Domaining

• Go Daddy to auction .info “sunrise pending reallocation” domains, domainnamewire.com

Email Marketing

• 9 Ways to Improve the Impact of Your Email – The Works, www.chrisbrogan.com
• Email Marketing Tips for Higher Education, www.fathomdelivers.com
• Email Personalization: 137% increase in open rate from personal note approach, MarketingSherpa
• Study: Recipients Use Spam Complaints To Unsubscribe From Email, www.marketingvox.com

General Internet Marketing

• Trends for 2013: Commerce Loses Its Linearity, eMarketer

Mobile/Local Marketing

• Having Issues with Your G+Local Social Merge? My Advice: Don’t, Mike Blumenthal
• Is it Finally Time for Tablet Commerce?, www.getelastic.com

Other Items

• Cyber Monday online retail traffic increased 11% in 2012, www.experian.com
• Cyber Monday Spending Soars to $1.46 Billion, Ranking as Heaviest U.S. Online Spending Day in History, comScore
• Flickr T-Shirts are now available!, Flickr Blog
• Latest phishing security test shows Chrome is the best, followed by IE10, Safari, and then Firefox, thenextweb.com

Social Media

• Black Friday & Cyber Monday Sales Data – Did Social Media Fall Flat?, www.searchinfluence.com
• 6 Social Media Trends to Watch in 2013, www.likeable.com
• A New Way To Connect Twitter To Lead Generation, b2bdigital.net
• Facebook mobile versions lack options to provide negative feedback on ads, Inside Facebook
• Social networks show little impact on black Friday, leaderswest.com
• This is What Happens When You Abuse Facebook Promoted Posts, www.jonloomer.com
• Tips on How to Improve Social Media Marketing in 2013, www.onlinemarketinginstitute.org
• Twitter Advertising: #SmallBizSat 2012, Twitter Advertising
• What kinds of local stories drive engagement? The results of an NPR Facebook experiment, Nieman Journalism Lab