Marketing Day: November 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Google Signs Another Huge Upfront Deal With Publicis Shops, Now Razorfish And DigitasLBi
  On the heels of sealing a deal with Publicis division MediaVest, Google has cemented the concept of a digital upfront and its ability to attract big brand dollars with a giant commitment from Publicis digital shops Razorfish and DigitasLBi. The deal is worth more than $100 million according to AdAge which first reported the story. […]
• Pinterest Rolls Out New APIs To Showcase Top Pinned Items On Partner Websites
  Pinterest is rolling out its initial set of APIs, partnering with a number of companies that have already started featuring popular Pins on their websites. According to the announcement, Pinterest will release “multiple APIs” to its partners over the coming weeks, including a Top Pins API, Domain Search, Most Recent and Related Pins. “The Pins […]
• Now, “Starring” Gmail Promotions Tab Ads Turns Them Into Standard Emails In Primary Tab
  Earlier this summer, Google introduced ads in Gmail that look similar to regular emails and appear at the top of the Promotions tab when the tabbed in-box is activated. When you click on one of these ads, it opens much like a typical email message. Now when you star one of these ads, it will […]
• Google Debuts ROI-Driven Display Targeting With “In-Market Buyers” In AdWords
  Google says it can now recognize the site visitor patterns of consumers who are getting ready to make a purchase. Rather than simply targeting users based on the types of sites they visit and interests they’ve demonstrated, Google is rolling out an option for advertisers to reach only those consumers who appear to be in […]
• Here’s the Slide That Could Kill Responsive Design
  Responsive design is supposed to make everyone’s life easier: build once and publish across platforms and devices. Google likes and recommends it because the company only needs to crawl once for responsive sites. But Google also values fast-loading mobile sites and will begin to punish slower mobile sites. The slide below appeared in The Search […]
• ChargeAds New Automated Solution Lets Publishers Build Storefronts On Top Of Existing Ad Platforms
  Online ad solution provider ChargeAds has launched a new automated display advertising platform that the company claims is a “turnkey” tool for publishers. According to the announcement, the newly released ChargeAds Private Marketplace allows publishers to build a private or public storefront atop their existing ad platform or RTB stream, and includes a suite of […]
• Report: REI Has Best Mobile Site Of Top 100 Retailers, Apple The Worst
  In October The Search Agency evaluated Fortune’s top 100 brands to determine whether and to what degree they reflected Google’s mobile best practices recommendations. Most of the top brands, including Google itself, didn’t score particularly well, according to the search-marketing firm’s “Mobile Experience Scorecard.” The Search Agency is now back with a comparable look at the […]
• 5 Reasons QR Codes May Not Be As Dead As We Think
  It’s always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against it. In this case, while I’m not quite going so far as to admit that I’m wrong about the death of the QR code (I waxed poetically about this several months ago), […]
• Marketing Power Processes: Tracking Email To The Dollars
  This is another article in a series I’m calling “Power Processes.” Power Processes not only make marketers better, they demonstrate their contribution to the bottom line visibly and measurably . Ignore Open Rates & Click-Through Rates If there is one theme in our Power Process series it is this: Measure results to the dollars. Open […]
• How To Be Eternally Indispensable In Your Social Media Job
  Now that there’s only a smidgen left of 2013, it’s fair to say that the year wasn’t a giant win for social media marketers — at least in terms of public perception. Up until recently, brands have been clamoring to shore up a social media staff and extol the business-saving virtues of Twitter, Facebook and […]
• Twitter’s Self Serve Ads Cross The Pond & Head North, Opening In The UK, Ireland & Canada
  Just one week after going public, Twitter is making major ad moves. Now according all small and medium enterprises can leverage the self-serve platform to purchase ads on the social network. Previously advertisers were required to have a working relationship with Twitter, this change will open the floodgates for all advertisers. In addition to the […]
• Blurred (Time)lines: Google+ Cover Photos Now Frosted & Full Size
  By now we know that Google is no stranger to testing new cover photos sizes for Google+. Today a new version has arrived with the goal of displaying the full image (not just a preview) while displaying user/page info at the same time. Googler Karthik Nagaraj announced the update on Google+ and also explained that […]
• Live @ SMX Social Media Marketing: Social Tools Super Session
  If you’re involved with social media in any way, you know that tools are essential to help you make the most of your time and resources. But which tools are best for your needs? Are you taking advantage of automation, analytics and other tools to their fullest advantage? In the Social Tools Super Session at […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling
• SMX Social Media Marketing Begins Next Wednesday In Las Vegas – Register Now!
• Google Claims Government Requests For User Information Have Increased Over 100% Since 2010
• Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers
• Getting A Better Read On The Value Of Smartphone Paid Search
• Google Now Adds TV, Movies, News Topics, Blog Posts, Waze Data, In Store Pick Up Reminders & More
• 3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas

Online Marketing News From Around The Web:

Affiliate Marketing

• Quick Start Guide to Affiliate Marketing: Answers to the Questions You Should Be Asking, blog.affiliatewindow.com

Analytics

• 5 Delicious Analytics Custom Segments: Taste the Rainbow, www.portent.com
• Reading the Matrix: How to See Testing Opportunities in Analytics Data, www.usertesting.com

Blogs & Blogging

• Over 45 Tips On Blogger Outreach From Digital Sport London, Koozai
• What is the Ideal Word Count for the Perfect Blog Post?, pushingsocial.com
• What My Wife Has Taught Me About Blogging After Just 3 Months, ProBlogger
• Why We Won’t Run Your Guest Post, thefuturebuzz.com

Business Issues

• Twitter more than doubles its footprint in Silicon Valley, m.bizjournals.com

Content Marketing

• 20 Experts On Solving Common Content Marketing Pain Points, buzzsumo.com
• Engagement, And Authenticity, And Relevancy, Oh My! Content Marketers Confess Their Biggest Challenges, Contently
• Integrated Content: Why is an Editorial Calendar so Important?, www.blueglass.co.uk

Conversion Optimization

• “Golden questions” that reveal exactly why your visitors aren’t converting (slides and video), www.conversion-rate-experts.com

Copywriting, Design & Usability

• 5 Ways to Write a Damn Good Sentence, Copyblogger

Display & Contextual Advertising

• Chart: Google’s Display Ad Business Is Shifting Into Gear, Ad Age
• Inside Ad Tech Fraud: Confessions of a Fake Web Traffic Buyer, Digiday
• Usage Widening for Programmatic Techniques, eMarketer

Domaining

• 1&1 prices first four Donuts gTLDs at $50-$80 a year, DomainIncite
• Frank Schilling’s first new top level domain name is live, Domain Name Wire

E-Commerce

• 9 Ways to Discover Ecommerce Ideas on Your Own, authoritylabs.com
• Holiday readiness tests take down Kohls.com today, Internet Retailer
• Online Retailer Says If You Give It A Negative Review It Can Fine You $3,500, TechDirt

Email Marketing

• Advice from Mailbox Providers for Holiday Mailing, blog.returnpath.com

Internet Marketing Industry

• OneSpot Secures $5.3 Million Series A Financing Round Led by Mohr Davidow Ventures, www.businesswire.com
• The Habits Of Successful New Web Professionals, Smashing Magazine

Mobile/Local Marketing

• Android powers four in every five smartphones thanks to growth in China, Engadget
• Flush with Cash, NextDoor Adding 100 Neighborhoods a Day, Screenwerk
• How to Make Your Mobile App Visible in the Ever-Expanding App Market, KISS Metrics

Other Items

• Google chief Eric Schmidt joins board of The Economist, www.thedrum.com

Reputation Management

• How to make your online reputation efforts search engine friendly, www.trackur.com
• Yelp Could Use the Community to Demote Unfair or Unhelpful Reviews, Screenwerk

Social Media

• 5 Reactions to Avoid During Social Media Crisis Communications, Small Business Trends
• 5 Tips for e-Store Owners Starting Twitter Marketing, www.revenews.com
• Don’t Make the Same Mistake This Company Made With Social Media, Mack Collier
• How to Sell on Facebook Using Images, Social Media Examiner
• Is Facebook Revamping Scheduled Posts?, All Facebook
• Pinterest’s Promoted Pins Benefit Both Consumers and Companies, HasOffers
• Quick Wins With Google+, www.davidnaylor.co.uk
• The Year of Social?, eMarketer
• Twitter’s Custom Timelines: 3 Tips For Social Media Marketers, simplymeasured.com

Video

• Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace, www.marketwired.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.