Marketing Day: May 30, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Lists Get A Major Expansion: 1,000 Lists & 5,000 Accounts Each Twitter has announced a two-fold expansion of its seemingly ignored Lists feature, and the upgrades feature significant expansions of […]
Matt McGee on May 30, 2013 at 5:04 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Twitter Lists Get A Major Expansion: 1,000 Lists & 5,000 Accounts Each
Twitter has announced a two-fold expansion of its seemingly ignored Lists feature, and the upgrades feature significant expansions of Lists’ previous limitations. Users can now make up to 1,000 lists, instead of 20. And each list can have as many as 5,000 accounts in it, an upgrade from the previous limit of 500. Lists […] - Google Glass Diary, Part 5: Why Brands Must Give Users Control
Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly. — Jeremiah Owyang (@jowyang) May 25, 2013 I’ve heard a few similar comments from other Glass owners like the tweet above from Altimeter Group analyst Jeremiah Owyang. And, as Glass spreads to more people, there’ll surely be more […] - Study: 76% Of Executives Believe CEOs Should Be Utilizing Social Media Channels
According to a recent study conducted by public relations firm Weber Shandwick, 76 percent of executives believe it is a good idea for CEOs to participate on social media networks. Of the executives working for CEOs who use social media, 67 percent believe that it is a good use of their CEO’s time. The study […] - Janrain Announces Integration With “Login With Amazon,” Amazon’s New Social Login For Ecommerce
Today, Janrain announced it is among the first companies to support Amazon’s new third-party login service, Login with Amazon. Janrain’s ecommerce, consumer brand and other sites with registration processes will now be able to add Login to Amazon authorization to their sites. Janrain’s user management platform already incorporates over 30 social login providers including Facebook, […] - Amazon Launches “Login With Amazon” Service For Third-Party Sites, Apps And Games
Amazon is hoping to extend its reach and integration beyond its own properties with yesterday’s launch of Login with Amazon. The new service lets Amazon’s 200+ million users to sign into websites, games and apps with their Amazon logins. Third-party developers can implement Login with Amazon on their web and mobile properties in the same way […] - (Google) Glass Half Full?
If you pay attention to the tech world, you’ve likely noticed a proliferation of geeks donning a new device called Google Glass. This Glass is the latest in the category of what’s known as wearable computers, and it allows the owner to take photos, videos, request directions and surf the Web. The unique thing about […] - Thwart Social Media Crises With Brand New Hootsuite Security Suite Social Tool
With the overwhelming number of recent hacks, social media security has been one of the hottest topics in social. The popular social media management platform Hootsuite is looking to capitalize on this growing trend with their new Security Services feature. This new suite of services is available today for all Hootsuite Enterprise clients. Included in the package […] - Twitter App Update Makes Photo Sharing Even Easier & Lets Users Proof Tweets Before Going Live
A new Twitter app update has rolled out to both iOS and Android platforms, making it even easier to share photos, locations and to see how your Tweets will look before sending. By skipping a few previous steps, users can now Tweet out a photo in under six seconds: Tweet a photo in under six […] - New To Google AdSense Ad Review Center: Block Similar Ads Integration With Google Image Search
A new “block similar” tool in the AdSense Ad review center allows publishers to block visually similar ads by uploading a screenshot or logo or by searching for text in images. The functionality is powered by an integration with Google image search. That’s one of three new features Google added to the AdSense Ad review […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Search Rolling Out Nutrition Information On More Than 1,000 Foods
- Google Adds Structured Data Markup Helper Tool
- SEM-Like Control For Successful PLA Campaigns
- Bing “Re-Imagined” For Windows 8.1: More Beautiful, Comprehensive And Integrated
- How to Counter Your Ignorant Boss’ Misconceptions About SEO
- Will Enhanced Campaigns Drive Mobile CPCs Down?
Online Marketing News From Around The Web:
Analytics
- Google To Revolutionize Mobile Marketing With Cross-device Analytics, Search Engine People
Blogs & Blogging
- 35 Ways to Be a More Creative Blogger, www.craigmcbreen.com
- Tumblr Brings More Ads To Users’ Dashboards, Rearranges Buttons & Teens Freak Out, TechCrunch
Business Issues
- Ben Silbermann On How Pinterest Will Translate User Aspiration Into Making Money, TechCrunch
- Announcing Crashlytics for Android, www.crashlytics.com
- Do less: Dick Costolo’s $10 billion Zen garden, Pando Daily
- Google exec sees Google Fiber as a ‘moneymaker’, CNET
- Google’s Sundar Pichai, SVP of Android, Chrome and Apps, live at D11, Engadget
- HTC One with stock Android announced, launching June 26th for $599, The Verge
- Waze Integrates Facebook Event Navigation, Shows Zuck What He Is Missing, ReadWrite
Content Marketing
- Beyond content marketing: What’s the next phase?, PR Daily
- How to Use Content to Build Customer Loyalty and Retention, MarketingProfs
- You can’t content-market your way through life, yoast.com
Conversion Optimization
- 21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It), ConversionXL
- Seven tips for designing an effective ecommerce call-to-action, econsultancy.com
Display & Contextual Advertising
- Advanced Targeting Hidden in Facebook Power Editor, www.clixmarketing.com
Domaining
E-Commerce
General Internet Marketing
- Agile Management: Dealing with a Successful Campaign, Facebook PPC
- The 8 Fatal Hype Marketing Tactics to Avoid, www.openforum.com
Internet Marketing Industry
- E-Nor Answers Growing Digital Analytics Needs of EMEA by Expanding with New European Office, www.e-nor.com
Other Items
- An RSS Reader A Week: In Search of a Google Reader Replacement, moz.com
- Google invests in big South African solar project, GigaOM
- Google Play Music All Access coming to iOS in ‘a few weeks’, The Next Web
Reputation Management
Social Media
- Enrich your updates on LinkedIn with Rich Media [SLIDESHOW], LinkedIn Blog
- My Week Without Any Social Media – Except for Google+, www.sugarrae.com
- Pinterest: nudity welcome, Telegraph
- Social Media: Forget the Strategy, Miss the Point, Overit
- Taco Bell puts 8 buzzy rings on it, www.usatoday.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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